Leading and Sustaining a Culture of Innovation

Cultivate a leading edge organization

The world of business has been disrupted in fundamental ways by the COVID-19 pandemic. But disruption also creates a historic opportunity for innovation, allowing you to transform your business and capitalize on opportunities in the post–COVID-19 world. Winning business leaders know that the key to value creation and sustained growth lies in innovation.

Leaders can create new value for their customers, consumers or constituents by launching new products and services, entering new markets, creating new business models and even new businesses, or rethinking key processes. There has never been a better time to innovate than this time of crisis.

This intensive program takes you through all the essential elements of creating, leading and sustaining a culture of innovation. Our expert faculty and industry-practitioners will guide you through an exploration of how to instill an innovation mindset within your organization, how to identify resources and commercialize innovation opportunities, how to foster innovative behaviors and values, how to build innovation capabilities and how to create an agile and innovative organization. Every participant will be coached on how to develop an innovation strategy for their own organization and an Innovation Culture Blueprint. Some participants will also present their strategy and blueprint to their peers.

“Within two months of having attended the program, our organization has adopted a creative and forward-looking strategy for our digital platforms. This program is a must for all senior leaders.”

COO/CFO, Capital Public Radio, Sacramento, CA Area

Incentives available for groups and teams of four or more attending open enrollment programs. Learn more

Information Session

Learn more about Leading and Sustaining a Culture of Innovation with this half-hour long information session.


VIDEO: Learn the keys to value creation

Who Should Attend

  • Executives who initiate, drive and lead innovation strategies in their organizations
  • Senior executives, division presidents, vice presidents and directors who are ready to challenge traditional approaches to innovation
  • Multiple participants from the same organization who share innovation responsibilities

Download Past Participant Profile

Key Benefits

  • Learn how business leaders are responding to the COVID-19 pandemic
  • Create your personal innovation leadership plan
  • Learn to lead the creation of an innovative culture within your organization and empower your employees to sustain it
  • Become skilled at identifying, prioritizing, resourcing and commercializing innovation opportunities
  • Create the behaviors and incentives that foster innovation in your organization
  • Acquire tools and techniques for effectively leading and motivating innovators

Program Content

Understanding Innovation Best Practices

  • Seek the balance between strategy, process and culture
  • Apply them to your own organization

Creating an Innovative Culture

  • Identify key examples of leadership styles that foster innovation
  • Secure management commitment to create an innovative culture
  • Know when, how and why to reward risk and failure as well as success

Discovering the Leader Within

  • Become a "Peopleship" leader
  • Define your current values framework and leadership approach
  • Develop your leadership profile and uncover your hidden challenges
  • Create your own personal leadership-vision statement

Activating Values-based Leadership

  • Discover the values and norms of effective organizations
  • Learn to rejuvenate your workplace

Leading the Growth Process

  • Identify innovation and growth opportunities
  • Grow entrepreneurship inside the organization
  • Lead disruptive innovation

Leveraging Intellectual Capital and Technology

  • Make informed investments in technology innovation
  • Understand and manage your intellectual-asset portfolio

Implementing Innovation

  • Build and manage strategic alliances for innovation
  • Create an agile organization to accelerate decisions

Explore a Commercialization Process

  • Learn to manage risk and uncertainty in commercializing innovation
  • Understand the need for different metrics, processes and skills along the innovation journey
  • Define a complete standard operating procedure for innovation


Thomas D. Kuczmarski - Academic Director; Adjunct Lecturer of Executive Education with the Center for Research in Technology & Innovation (CRTI)

James Gerard Conley - Clinical Professor of Operations

Robert A. Cooper - Adjunct Lecturer of Executive Education

Harry M. Kraemer - Clinical Professor of Management & Organizations; Former Chairman & CEO, Baxter Intl.; Executive Partner, Madison Dearborn Partners

Susan Smith Kuczmarski - Leadership Expert and Social Scientist

Andrew Razeghi - Lecturer, Kellogg School of Management; Founder and Managing Director, StrategyLab Inc.

Mohanbir Sawhney - Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation

Shivani Vora - Managing Director, NA Innovation Lead, Accenture Strategy

Mary Ellen Weber - Former Astronaut and Managing Director Stellar Strategies, LLC.

Edward Zajac - James F. Bere Professor of Management & Organizations

What Participants Say

“I was VERY impressed with how you were able to convert this to a livestream format.”

Participant, Live Virtual Program

”The beauty of these Kellogg programs is to listen to rich diversity of people and ideas.”

Participant, Live Virtual Program


“Overall, an excellent and high standard experience.... This was my second course at Kellogg and I plan to do another course in the near future.”

Auditor / Consultant, Navin Kukadia

“I have attended executive education programs at [multiple top-tier institutions] and I can honestly say that my Kellogg course was the most relevant and applicable course that I have taken. I am confident that I will use the tools and resources from the course in my daily work.”

Strategy Management, Grupo CHRISTUS MUGUERZA

Personal Consultation

Please contact us to schedule an advising session

2024 Sessions

September 16-19, 2024

Start: September 16 at 8:30 AM

End: September 19 at 4:15 PM

Format: In-Person at Allen Center on Evanston Campus

Click here for Executive Education's COVID-19 health and safety protocols


Fee includes lodging and most meals

Kellogg School of Management

James L. Allen Center
2169 Campus Drive, Evanston, IL 60208