Alumni Club and Affinity Network Leader Resources

Step-by-Step Process: Events Form and Support Requests

Events Form (to be completed ahead of all upcoming club events)

Recommendations

As alumni around the world begin returning to in-person gatherings, it’s important to consider the benefits and challenges of both in-person and virtual events. Here are some questions and resources to get you started:

• Can your event goals be met in a virtual setting vs. in-person setting?
• Is there another event hosted by Kellogg or another alumni club that meets your goals?
• Are your speakers and participants comfortable in a virtual setting vs. in-person setting?
• Article from the National Press Club: Live, Virtual, or Hybrid Events – Which Approach is Best?
• Virtual Events Best Practices Guide for Club Leaders: Updated June 2021

Kellogg virtual programming continues in 2021-22

Kellogg will continue to host its virtual This is Kellogg and Conversations with Distinguished Alumni series in the 2021-22 school year for the alumni community. We will share scheduled events in advance with club leaders. Rather than organizing a faculty panel or inviting a distinguished alumni speaker for your own club event, consider inviting your club to watch one of these sessions live or recorded on YouTube and then come together to debrief and discuss as a group.

Focus on alumni networking

Our feedback from alumni is that as in-person events return, they are seeking opportunities to network with other alumni as a priority. We encourage club leaders to use this opportunity to bring alumni back together for socializing, networking, and affinity-building. In the coming year, we anticipate that the Kellogg alumni community will be excited to re-engage with one another and may be less interested in a more formal lecture-style in-person event.

We know virtual events will still be useful and we are committed to supporting clubs that would like to host virtual events in future with Zoom and VCM support.

Suggested events include:

• Pay your own way networking mixer at a local bar or restaurant
• Outdoor potluck picnic with family-friendly activities at a local park
• Local community engagement or social organization support event, e.g. beach clean-up
• Virtual happy hour using breakout rooms for networking
• Watching a Northwestern or local sports game together, either virtually or in-person
• Club discussion session following a Kellogg Alumni Relations live webinar or recorded event featuring a special alumni speaker or faculty panel

• Logos (alumni clubs)
• Logos (affinity networks)
• Zoom background images
• PowerPoint template
• Email signature template
• Podium sign
• Poster template
• Social media icons
• Event banners

When you click on the relevant “Logos” link, you will be directed to a Box account to download logos “For Print” or “For Digital.” (In most cases, you will need digital logos.) Under the “For Digital” folder, you will have the option to download a white logo, a black and purple logo, or a logo specifically sized for the “Event Banners” file (another resource listed under the brand assets). The logos can be used in a variety of the other resources. Simply click on the one that you want, find your club or affinity network and click on the link to download.

alumni-clubs@kellogg.northwestern.edu