Alumni Club and Affinity Network Leader Resources

Your Guide to Establishing and Leading a Club or Affinity Network

Kellogg alumni clubs and affinity networks play a critical role in building a community of alumni dedicated to helping one another succeed. As an alumni leader, you are a vital member of our team and we’re committed to supporting your journey at every step of the way.

We’ve developed this suite of resources to assist you in this role. The Alumni Club and Affinity Network Leaders Playbook and the resources that make up the brand assets are designed to help you build a successful, sustainable alumni club or affinity network.


Club Basics

Branding Guidelines

Branding Guidelines

Please note special instructions for downloading logos:

When you click on the relevant “Logos” link, you will be directed to a Box account to download logos “For Print” or “For Digital.” (In most cases, you will need digital logos.) Under the “For Digital” folder, you will have the option to download a white logo, a black and purple logo, or a logo specifically sized for the “Event Banners” file (another resource listed under the brand assets). The logos can be used in a variety of the other resources. Simply click on the one that you want, find your club or affinity network and click on the link to download.


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