Journal Article

Swayed By Our Own Stories: How Storytelling Modality Affects Transportation and Storyteller Persuasion

Journal of Consumer Psychology
Author(s)

Derek D. Rucker

Rebecca Krause-Galoni

Adam Duhachek

Date Published: Forthcoming
Citations: Rucker, Derek D., Rebecca Krause-Galoni, Adam Duhachek. 2026. Swayed By Our Own Stories: How Storytelling Modality Affects Transportation and Storyteller Persuasion. Journal of Consumer Psychology.
Print

Get to know more about our programs and community.

ATTEND AN EVENT