Journal Article

Swayed By Our Own Stories: How Storytelling Modality Affects Transportation and Storyteller Persuasion

Journal of Consumer Psychology
Author(s)

Derek D. Rucker

Rebecca Krause-Galoni

Adam Duhachek

Date Published: 2026
Citations: Rucker, Derek D., Rebecca Krause-Galoni, Adam Duhachek. 2026. Swayed By Our Own Stories: How Storytelling Modality Affects Transportation and Storyteller Persuasion. Journal of Consumer Psychology.