Research Seminar

Kelly Goldsmith

May 11, 2022

11:00 a.m. – 12:15 p.m. CT

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Kellogg Global Hub 5101

Is There Ever Really a “Limited Time to Buy” Online? Testing the Efficacy of Time Scarcity Marketing Tactics in Online Retail
Marketing Dept: Speaker Series
Speakers
Kelly Goldsmith
Professor of Marketing
Vanderbilt University

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