Events

Upcoming Events

Event Name Time
Wednesday, January 24, 2018
Taly Reich / Marketing Department
Speaker Series
Yale University
Title Forthcoming


Global Hub 5301
11:00 am
12:15 pm
Event Name Time
Wednesday, January 31, 2018
Zoey Chen / Marketing Department
Speaker Series
University of Miami
"Title Forthcoming"


Global Hub 5301
11:00 am
12:15 pm
Event Name Time
Wednesday, February 7, 2018
Christophe Van den Bulte / Marketing Department
Speaker Series
University of Pennsylvania
"Title Forthcoming"


Global Hub 5301
11:00 am
12:15 pm
Event Name Time
Wednesday, February 28, 2018
Randall Lewis / Marketing Department
Speaker Series
Netflix
"Title Forthcoming"


Global Hub 5301
11:00 am
12:15 pm
Event Name Time
Wednesday, March 7, 2018
Gavan Fitzsimons / Marketing Department
Speaker Series
Duke University
"Title Forthcoming"


Global Hub 5301
11:00 am
12:15 pm
Event Name Time
Wednesday, April 25, 2018
Peter Rossi / Marketing Department
Speaker Series
University of California at Los Angeles
"Title Forthcoming"


Global Hub TBD
11:00 am
12:15 pm
Event Name Time
Wednesday, May 9, 2018
Ryan Hamilton / Marketing Department
Speaker Series
Emory University
"Title Forthcoming"


Global Hub TBD
11:00 am
12:15 pm
Event Name Time
Friday, May 18, 2018
The Moral Psychology Conference / Marketing Department
Conference Information
The Kellogg School of Management is pleased to host a summit on "Moral Psychology." The summit, jointly organized by faculty members from the Marketing Department and Management  & Organizations Department, will bring together diverse theoretical researchers who share an interest in the psychology of morality, with the goal of catalyzing new conceptual developments.  The conference will spotlight recent theory-driven research and will showcase a dozen speakers. 
Global Hub White Auditorium, Second Floor
9:00 am
5:00 am
Event Name Time
Wednesday, May 23, 2018
Kristina Durante / Marketing Department
Speaker Series
Rutgers University
"Title Forthcoming"


Global Hub TBD
11:00 am
12:15 pm

Past Events

Event Name Time
Monday, November 13, 2017
Sarah Moshary / / University of Pennsylvania
“The Effect of Market Configuration: Evidence from a Natural Experiment in Liquor Licensure”
Marketing Dept: Speaker Series
Global Hub KGH 5301
12:15 pm
1:30 pm
Event Name Time
Thursday, November 2, 2017
Caio Waisman / / Stanford University
"Selling Mechanisms for Perishable Goods: An Empirical Analysis of an Online Resale Market for Event Tickets"
Marketing Dept: Speaker Series
Global Hub KGH 5301
11:00 am
12:15 pm
Event Name Time
Wednesday, November 1, 2017
Liu Liu / / New York University
"Visual Listening In: Extracting Brand Image Prograyed on Social Media"
Marketing Dept: Speaker Series
Global Hub KGH 5301
11:00 am
12:15 pm
Event Name Time
Wednesday, October 18, 2017
Robert Sanders / / University of Chicago
"Reducing Retailer Food Waste through Revenue Management"
Marketing Dept: Speaker Series
Global Hub KGH 5301
11:00 am
12:15 pm
Event Name Time
Thursday, October 12, 2017
Kathleen T. Li / / University of Pennsylvania
"Statistical Inference for Average Treatment Effects Estimated by Synthetic Control Methods"
Marketing Dept: Speaker Series
Global Hub KGH 5301
11:00 am
12:15 pm
Event Name Time
Thursday, October 5, 2017
John McCoy / / Massachusetts Institute of Technology
"A Solution to the Single-Question Crowd Wisdom Problem"
Marketing Dept: Speaker Series
Global Hub KGH 5301
11:00 am
12:15 pm
Event Name Time
Thursday, September 28, 2017
Rico Bumbaca / / University of California - Irvine
"Distributed Markov Chain Monte Carlo for Bayesian Hierarchical Models"
Marketing Dept: Speaker Series
Global Hub KGH 5301
11:00 am
12:15 pm
Event Name Time
Wednesday, September 27, 2017
Francesca Valsesia / / University of Southern California
"The Sideline Effect: How Partitioning and Audience Facilitates Self-Presentation Objectives"
Marketing Dept: Speaker Series
Global Hub KGH 5301
11:00 am
12:15 pm
Event Name Time
Monday, September 25, 2017
Nadav Klein / / University of Chicago
"The Power and Limits of Personal Change: When a Bad Past Does (and Does Not) Inspire in the Present"
Marketing Dept: Speaker Series
Global Hub KGH 5101
11:00 am
12:15 pm
Event Name Time
Wednesday, May 31, 2017
Leif Nelson / Marketing Group Chair Ewald T. Grether Professor in Business Administration & Marketing / University of California, Berkeley
"Perceiving the Preferences of Others: Biases in Estimates of Willingness to Pay, Enjoyment, and Experienced Utility"
Marketing Dept: Speaker Series
Global Hub 5301
11:00 am
12:15 pm
Event Name Time
Friday, May 26, 2017
Sidney Levy / Coca-Cola Distinguished Professor of Marketing / University of Arizona
“A Compendium of Research”
Marketing Dept: Speaker Series
Global Hub 5101
12:00 pm
1:30 pm
Event Name Time
Wednesday, May 3, 2017
Olivier Toubia / Glaubinger Professor of Business / Columbia University
"A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries"
Marketing Dept: Speaker Series
Global Hub 5301
11:00 am
12:15 pm
Event Name Time
Wednesday, April 26, 2017
Uzma Khan / Associate Professor, Marketing / University of Miami
"Self-Control in Sequential Decision Making"
Marketing Dept: Speaker Series
Global Hub 5301
11:00 am
12:15 pm
Event Name Time
Wednesday, April 19, 2017
Jure Leskovec / Associate Professor of Computer Science / Stanford University
"Modeling Information in Networks"
Marketing Dept: Speaker Series
Global Hub 5301
11:00 am
12:15 pm
Event Name Time
Wednesday, April 12, 2017
Steven L. Franconeri / Professor of Psychology / Northwestern University
Thinking with Data Visualizations, Fast and Slow
Marketing Dept: Speaker Series
Global Hub 5101
10:30 am
11:30 am
Event Name Time
Wednesday, April 5, 2017
Bryan Bollinger / Assistant Professor / Duke University
"Peer Effects in Outdoor Water Conservation: Evidence from Consumer Migration"
Marketing Dept: Speaker Series
Global Hub 5301
11:00 am
12:15 pm
Event Name Time
Wednesday, March 1, 2017
Keisha Cutright / Marketing Department
Speaker Series
Duke University
"In God’s Hands: Does Religion Dampen the Effectiveness of Fear Appeals?"
11:00am  - 12:15pm
Allen Center - Room 140
11:00 am
12:15 pm
Event Name Time
Wednesday, February 22, 2017
Liad Weiss / Assistant Professor of Marketing / University of Wisconsin
Possession Substitutability: Identity and Usage of Rented (Versus Owned) Products
Marketing Dept: Speaker Series
Allen Ctr. 140
11:00 am
12:15 pm
Event Name Time
Wednesday, February 15, 2017
Tulin Erdem / Leonard N. Stern Professor of Business / New York University
Consumer Purchase Decision-Making in Hypercomplex Decision Environments
Marketing Dept: Speaker Series
Allen Ctr. 221
11:00 am
12:15 pm
Event Name Time
Wednesday, February 1, 2017
Nidhi Agrawal / Marketing Department
Speaker Series
University of Washington
"Negative Self-Inferences and Decision-Making: The Case of Emotions, Resources, and Stigma"
11:00am  - 12:15pm
Allen Center - 140 Brownfield Classroom
11:00 am
12:15 pm
Event Name Time
Wednesday, January 25, 2017
Paul Ellickson / Marketing Department
Speaker Series
University of Rochester
"Private Labels and Retailer Profitability: Bilateral Bargaining in the Grocery Channel"
11:00am  - 12:15pm
Jacobs Center Room 488/491
11:00 am
12:15 pm
Event Name Time
Tuesday, November 15, 2016
Thomas O'Toole / Marketing Department
Speaker Series
United Airlines
"The New Practice of Marketing: Restructuring How Marketing Is Done"
12:15pm  - 1:15pm
Jacobs Center Room 488/491
12:15 pm
1:30 am
Event Name Time
Wednesday, November 2, 2016
Adam Smith / Marketing Department
Speaker Series
The Ohio State University
"Inference for Product Competition and Separable Demand"
11:00am - 12:15pm
Jacobs Center - Room 488/491
11:00 am
12:30 pm
Event Name Time
Wednesday, October 12, 2016
Zemin "Zachary" Zhong / Marketing Department
Speaker Series
University of California, Berkeley
"Targeted Search and Platform Design"
11:00am - 12:15pm
Jacobs Center - Room 488/491
11:00 am
12:30 pm
Event Name Time
Wednesday, October 5, 2016
Ping Dong / Marketing Department
Speaker Series
University of Toronto
"Witnessing Moral Violations Increases Conformity in Consumption"
11:00am - 12:15pm
Jacobs Center - Room 488/491
11:00 am
12:30 pm
Event Name Time
Wednesday, September 28, 2016
Matthew Fisher / Marketing Department
Speaker Series
Yale University
"Accessing Knowledge in the Internet Age"
11:00am - 12:15pm
Jacobs Center - Room 488/491
11:00 am
12:30 pm
Event Name Time
Wednesday, September 21, 2016
Tomomichi Amano / Marketing Department
Speaker Series
Stanford University
"Racheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program"
11:45am - 1:00pm
Jacobs Center - Room 488/491
11:00 am
12:30 pm
Event Name Time
Friday, June 3, 2016
Kelly Goldsmith / Marketing Department
KAMP Series
Northwestern University
"The Psychology of Scarcity"
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Wednesday, May 25, 2016
Dan Ariely / Marketing Department
Speaker Series
Duke University
"Dishonesty"
11:00am - 12:15pm
Jacobs Center Room 488/491
11:00 am
12:15 pm
Event Name Time
Friday, May 20, 2016
Danit Ein-Gar / Marketing Department
KAMP Series
Tel Aviv University
Title: Forthcoming
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Danit Ein-Gar / Marketing Department
KAMP Series
Tel Aviv University
Title: Forthcoming
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Danit Ein-Gar / Marketing Department
KAMP Series
Tel Aviv University
Title: Forthcoming
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Friday, May 13, 2016
Jennifer Cutler / Marketing Department
KAMP Series
Northwestern University
"Mining Brand Perceptions from Twitter Social Networks"
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Wednesday, May 11, 2016
Stijn van Osselaer / Marketing Department
Speaker Series
Cornell University
"The Power of Personal"
11:00am - 12:15pm
Jacobs Center Room 488/491
11:00 am
12:15 pm
Event Name Time
Friday, May 6, 2016
Benet DeBerry-Spence / Marketing Department
KAMP Series
University of Illinois at Chicago - Marketing Department
"Mobile Phone Visual Ethnography"
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Wednesday, May 4, 2016
Jonathan Levav / Marketing Department
Speaker Series
Stanford University
"Preference Expression Modalities"
11:45am - 1:00pm
Jacobs Center Room 488/491
11:45 am
1:00 pm
Event Name Time
Friday, April 29, 2016
The Qualtrics Team / Marketing Department
KAMP Series

Qualtrics Trainings:

12:20pm-1:20pm  What's new at Qualtrics?
Come and see a brief overview of the new Insight Platform, formerly known as Research Suite.  We will provide a demo of the new features including text analytics, response tagging, and reporting.
 

1:30pm-2:30pm   New Feature Advanced Training
​Join our advanced training of the new features in the new Qualtrics Insight Platform. We will walk you through the advanced features such as text tools.

12:20pm - 2:30pm
Jacobs Center Room 488/491
12:20 pm
2:30 am
Event Name Time
Friday, April 22, 2016
Danielle Perszyk / Marketing Department
KAMP Series
Northwestern University - Psychology Department
"How Do Language and Thought Intersect in the Brain?"
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Friday, April 15, 2016
Robert L. Murphy / Marketing Department
KAMP Series
Northwestern University - Feinberg School of Medicine
"Global Health:  From AIDS to Ebola and Back”?
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Wednesday, April 13, 2016
Kenneth C. Wilbur / Marketing Department
Speaker Series
University of California, San Diego
"Putting Behavioral Economics to Work: Priming and Framing in Print-at-Home Coupons"
11:00am - 12:15pm
Jacobs Center Room 488/491
11:00 am
12:15 pm
Event Name Time
Friday, April 8, 2016
Daniel Martin / Marketing Department
KAMP Series
Northwestern University
"Complex Disclosure"
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Wednesday, April 6, 2016
Eric Bradlow / Marketing Department
Speaker Series
University of Pennsylvania
Bayesian Imputation for Anonymous Visits in CRM Data
11:00am - 12:15pm
Jacobs Center Room 488/491
11:00 am
12:15 pm
Event Name Time
Friday, March 11, 2016
Robin Nusslock / Marketing Department
KAMP Series
Northwestern University
"Stress, Health, and Emotional Wellbeing: A Neuroimmune Network Perspective"
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Wednesday, March 9, 2016
Cynthia Cryder / Marketing Department
Speaker Series
Washington University at St. Louis
"The Charity Beauty Premium"
11:00am - 12:15pm
Jacobs Center Room 488/491
11:00 am
12:15 pm
Event Name Time
Friday, March 4, 2016
Abigail Sussman / Marketing Department
KAMP Series
University of Chicago
"Mental Accounting Failures: The Case of Exceptional Consumption"
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Friday, February 19, 2016
Lan Chaplin / Marketing Department
KAMP Series
University of Illinois at Chicago
"Conducting Consumer Research with Children"
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Friday, February 12, 2016
Jessica M. Choplin / Marketing Department
KAMP Series
DePaul University
"How Do Verbal Interactions Affect the Information Consumers Glean from Home Loan Disclosure Forms?"
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Wednesday, February 10, 2016
Dean Eckles / Marketing Department
Speaker Series
Massachusetts Institute of Technology
"Estimating Peer Effects in Networks with Peer Encouragement Designs"
11:00am - 12:15pm
Jacobs Center Room 488/491
11:00 am
12:15 pm
Event Name Time
Friday, February 5, 2016
Lauren Labrecque / Marketing Department
KAMP Series
Loyola University - Marketing Department
"The Impact of Sequential Sensory Cues on Food Taste Perceptions and Consumption Volume"
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Wednesday, February 3, 2016
Keith Wilcox / Marketing Department
Speaker Series
Columbia University

“How Busyness Affects Motivation and Attentional Control.”
11:00am - 12:15pm
Jacobs Center Room 488/491

11:00 am
12:15 pm
Event Name Time
Friday, January 22, 2016
Song Yao / Marketing Department
KAMP Series
Northwestern University
"The Impact of Earned Media on Demand: Evidence from a Natural Experiment"
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Friday, January 15, 2016
Angela Y. Lee / Marketing Department
KAMP Series
Northwestern University
The Creative Power of Color Harmony"
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Wednesday, January 13, 2016
Brad Shapiro / Marketing Department
Speaker Series
University of Chicago 
"Informational Shocks, Off-Label Prescribing and the Effects of Physician Detailing"
11:00am - 12:15pm
Jacobs Center Room 488/491
11:00 am
12:15 pm
Event Name Time
Friday, January 8, 2016
Jonathan Copulsky / Marketing Department
KAMP Series
Deloitte
"Brand Resilience"
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Friday, November 13, 2015
Aparna Labroo / Marketing Department
KAMP Series
Northwestern University - Marketing Department
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Wednesday, November 11, 2015
Garrett Johnson / Marketing Department
Speaker Series
University of Rochester
"Ghost Ads: Improving the Economics of Measuring Ad Effectiveness"
11:00am - 12:15pm
Jacobs Center Room 488/491
11:00 am
12:15 pm
Event Name Time
Friday, November 6, 2015
Nicole Verrochi / Marketing Department
KAMP Series
University of Pittsburgh
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Wednesday, November 4, 2015
Robert Waiser / Marketing Department
Speaker Series
University of Toronto
"Foxes Guarding the Henhouse: Should Sales Managers Participate in Budget Setting?"
11:00am - 12:15pm
Jacobs Center Room 488/491
11:00 am
5:00 pm
Event Name Time
Wednesday, October 28, 2015
Anna Tuchman / Marketing Department
Speaker Series
Stanford University
"Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising."
11:00am - 12:15pm
Jacobs Center Room 488/491
11:00 am
5:00 pm
Event Name Time
Friday, October 23, 2015
Natalia Lyashenko / Marketing Department
KAMP Series
Northwestern University - Bienen School of Music
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Wednesday, October 21, 2015
Peggy Liu / Marketing Department
Speaker Series
Duke University
"A Multiple Goal Perspective on Eating Behavior: Decreasing the Conflict Between Healthy Eating and an Enjoyable Eating Experience."
11:00am - 12:15pm
Jacobs Center Room 488/491
11:00 am
5:00 pm
Event Name Time
Friday, October 16, 2015
Jeff Sherman / Marketing Department
KAMP Series
University of California, Davis - Department of Psychology
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Wednesday, October 14, 2015
Chiraag Mittal / Marketing Department
Speaker Series
University of Minnesota
"Silver Spoons and Platinum Plans: How Childhood Environment Affects Adult Healthcare Decisions"
11:00am - 12:15pm
Jacobs Center Room 488/491
11:00 am
5:00 pm
Event Name Time
Wednesday, October 7, 2015
Alixandra Barasch / Marketing Department
Speaker Series
University of Pennsylvania
"The Other Side of Sharing: How Photo-taking Goals Impact Evaluations of Experiences"
11:00am - 12:15pm
Jacobs Center Room 488/491
11:00 am
5:00 pm
Event Name Time
Wednesday, September 30, 2015
Raluca Ursu / Marketing Department
Speaker Series
University of Chicago
"The Power of Rankings: Qualifying the Effects of Rankings on Online Consumer Search and Choice"
9:00am - 10:15pm
Jacobs Center Room 488/491
11:00 am
5:00 pm
Event Name Time
Wednesday, September 23, 2015
Pavel Kireyev / Marketing Seminar
Speaker Page
Harvard University
"TBD"
11:00am-12:15pm, Jacobs Center Room 488/491
11:00 am
5:00 pm
Event Name Time
Wednesday, September 16, 2015
Daniella Kupor / Marketing Seminar
Speaker Page
Stanford University
"Consumer, Interrupted"
11:00am-12:15pm, Jacobs Center Room 488/491
11:00 am
12:30 pm
Event Name Time
Tuesday, August 18, 2015
Methods Workshop / Marketing Department - Workshop

Methods Workshop
Professor Moran Cerf

11:00am - 2:00pm, Jacobs Center Room 165

A methods workshop is a class on tools/techniques that can be used for behavioral studies, which may be of interest to you.

The methods that covered:

 

1. EEG

2. Eye-tracker

3. Additional time-series-based neural methods (GSR, fMRI, wearables)

 

The idea of the workshop is that it’s a hands-on opportunity to learn how to use the tools, how to analyze data collected with the tools, and what type of questions can be addressed using them.

Here’s the gist of what will be discussed:        

- Configuration. We will see how to setup an EEG/E-T study, how to choose the EEG montage or E-T and equipment, how to configure the EEG/E-T system (using the ones we have here at Kellogg), how to know the data is clean and reliable, and how to prepare for a study. 

- Analysis. We will discuss methods for EEG/E-T data analysis, and existing tools for the analysis.

- Research possibilities. We will discuss the types of questions one can ask using the tools, number of subjects for studies, types of works that benefit from the tools and potential topics that one need to concern in preparing a study (IRB, data storage, etc.)
11:00 am
2:00 pm
Event Name Time
Friday, May 29, 2015
KAMP /
Sid Levy
University of Arizona, Professor Emeritus of Marketing, Kellogg, Northwestern University
12:20pm-1:20pm, Jacobs Center, Room 488

Title: “The Transcendence of Branding”


12:20 pm
12:00 am
Event Name Time
Friday, May 22, 2015
KAMP /
Neal Roese
Professor of Marketing, Kellogg, Northwestern University
12:20pm-1:20pm, Jacobs Center, Room 488

Title: "Dual payoff scenario warnings on credit card statements elicit suboptimal payoff decisions"

Abstract:
U.S. Federal regulation from 2009 requires credit card companies to convey information regarding payoff scenarios, i.e., details such as total amount paid and time to pay off when only a minimum payment is made (over time). Across seven studies, the present research shows that consumers who were given a dual payoff scenario (i.e., how much is paid in total based on the minimum payment and also based on a 3-year payoff window) on credit card statements recommended lower payments than those given a single payoff scenario (when the 3-year payment amount was less than what they would have paid otherwise), and were less likely to pay off the balance in full. The effect is driven by a tendency of consumers to infer that the 3-year payment amount is the most appropriate. The dual-scenario effect is minimized by an intervention that draws attention away from the 3-year payment amount. Theoretical and public policy implications are considered.

12:20 pm
12:00 am
Event Name Time
Friday, May 15, 2015
KAMP /
Ming Hsu
Asst. Professor of Marketing, Berkeley Haas
12:20pm-1:20pm, Jacobs Center, Room 488

Title: “Where” to “What”: Distributed Representations of Brand Associations in the Human Brain

Abstract:
Considerable attention has been given to the notion that there exists a set of human-like characteristics associated with brands, referred to as brand personality. Here we combine newly available machine learning techniques with functional neuroimaging data to characterize the set of processes that give rise to these associations. We show that brand personality traits can be captured by the weighted activity across a widely distributed set of brain regions previously implicated in reasoning, imagery, and affective processing. That is, as opposed to being constructed via reflective processes, brand personality traits appear to exist a priori inside the minds of consumers, such that we were able to predict what brand a person is thinking about based solely on the relationship between brand personality associations and brain activity. These findings represent an important advance in the application of neuroscientific methods to consumer research, moving from work focused on cataloguing brain regions associated with marketing stimuli to testing and refining mental constructs central to theories of consumer behavior.


12:20 pm
12:00 am
Event Name Time
Friday, May 8, 2015
KAMP /
Rima Touré-Tillery
Asst. Professor of Marketing, Kellogg School of Management, Northwestern University 
12:20pm-1:20pm, Jacobs Center, Room 488

Title: "Who or what to believe: Trust and the differential persuasiveness of human and anthropomorphized messengers"

Abstract
Participants in three studies read advertisements in which messages were delivered by people or by anthropomorphized agents, specifically, “talking” products.  Results indicate that people low in interpersonal trust are more persuaded by anthropomorphized messengers than by human spokespersons due their greater attentiveness to the nature of the messenger and their belief that humans, more than partial humans (that is, anthropomorphized agents), lack goodwill.  People high in interpersonal trust are less attentive about who is trying to persuade them so are equally persuaded by human and anthropomorphized messengers.  However, when prompted to be attentive, they are more persuaded by human spokespersons than by anthropomorphized messengers, due to their belief that humans, more than partial humans, act with goodwill. Under conditions in which attentiveness is low for all consumers, high and low trusters alike, are unaffected by the nature of persuasion agents. We discuss the implications of our findings for advertisers considering the use of anthropomorphized “spokespersons.”


12:20 pm
12:00 am
Event Name Time
Friday, May 1, 2015
Chris Nosko / Marketing Seminar
Speaker Page
University of Chicago
"The Limits of Reputation in Platform Markets: An Empirical Analysis and Field Experiment"
12:15pm - 1:30pm, Jacobs Center Room 488/491
12:00 am
12:30 pm
Event Name Time
Wednesday, April 29, 2015
Rebecca Hamilton / Marketing Seminar
Speaker Page
Georgetown University
Title:  "Who’s Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions"
11:00am - 12:15pm, Jacobs Center Room 488/491
11:00 am
12:30 pm
Event Name Time
Friday, April 24, 2015
KAMP /
Kent Grayson
Professor of Marketing, Kellogg School of Management, Northwestern University 
12:20pm-1:20pm, Jacobs Center, Room 488

Title: "Reputation and Professionalization as Safeguards Against Opportunism: Customer Perceptions and Marketplace Realities"

Abstract: 
Why do consumers sometimes engage in risky activities such as purchasing a home that is beyond their means or undergoing surgery in a country where malpractice protections are minimal? To answer this question, we investigate high-altitude mountain-climbing expeditions to Everest and Denali. Based on interview data collected from over 50 clients and guides, we find that clients are willing to accept a risky exchange agreement not because they accurately assess the risks but because they overestimate the protections provided by reputation and professionalization. We offer evidence that this overestimation process is due to client misapplication of “cultural schemas” about how these safeguards work, and we show that these cultural schemas are resistant to disconfirming evidence.


12:20 pm
12:00 am
Event Name Time
Wednesday, April 22, 2015
Morgan Ward / Marketing Seminar
Speaker Page
Southern Methodist University
"Ask and You Shall (Not) Receive"
11:00am - 12:15pm, Jacobs Center Room 488/491
11:00 am
12:30 pm
Retail and Luxury Goods Conference / James L. Allen Center
The Shifting Landscape of Customer Engagement in Retail and Luxury, will look at how retailers are balancing the evolution of customers’ approach to decision making and the sustained importance of traditional engagement channels such as brick and mortar storefronts. Speakers will explore how social commerce is altering how customers make decisions, and the choices of many online retailers to expand into physical stores despite success online.
8:30 am
5:00 pm
Event Name Time
Saturday, April 18, 2015
Sports Business Conference / James L. Allen Center
This year’s conference seeks to understand how the latest innovations, both in and out of the stadium, strategically engage and build loyalty with corporate sponsors and fans. Panel topics at Re-Defining Growth: Leveraging the Latest Innovations to Capture Fan Value will center on the effects and challenges surrounding new in-game technologies and amenities, breakout players in the sports business industry, and the changing face of the field as leagues and media networks look to attract wider fan demographics.
8:30 am
5:00 pm
Event Name Time
Friday, April 17, 2015
KAMP /
Malcolm A. MacIver
Professor of Mechanical Engineering, Northwestern University 
12:20pm-1:20pm, Jacobs Center, Room 488

Title: "The evolution of Consciousness"

Professor MacIver believes that the body’s mechanical intelligence can be just as important, if not more important, than what’s going on in your head. His primary scientific efforts are in understanding how animal mechanics and sensory abilities fit together, and he pursues that problem using approaches from neuroscience, animal behavior studies, robotics, mathematical modeling, and computer simulations. In engineering, he has pioneered the development of a new sensor inspired by the ability of certain fish to sense using a self-generated electric field, and highly maneuverable propulsion systems based on fish locomotion. In 2009 he received the Presidential Early Career Award for Science and Engineering from President Obama at the White House, the highest award given to emerging scientists by the government. He develops science-inspired interactive art installations that have exhibited internationally, has served as science advisor for several sci-fi TV series and movies (Battlestar Galactica prequel Caprica, Tron Legacy, Superman, Man of Steel), and has been a blogger for Discover Magazine

12:20 pm
12:00 am
Event Name Time
Friday, April 10, 2015
KAMP /
Michael Bailey
Professor of Psychology, Northwestern University 
12:20pm-1:20pm, Jacobs Center, Room 488

Title: "Erotic Target Identity Inversions: A Conceptual and Empirical Introduction"
12:20 pm
12:00 am
Event Name Time
Wednesday, April 1, 2015
Przemyslaw Jeziorski / Marketing Seminar
Speaker Page
University of California at Berkeley
"Mobile Money in Tanzania"
11:00am - 12:15pm, Jacobs Center Room 488/491
11:00 am
12:30 pm