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May 31, 2017

11:00 a.m. – 12:15 p.m. CT

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Kellogg Global Hub 5301

"Perceiving the Preferences of Others: Biases in Estimates of Willingness to Pay, Enjoyment, and Experienced Utility"
Marketing Dept: Speaker Series
Speakers
Leif Nelson
Marketing Group Chair Ewald T. Grether Professor in Business Administration & Marketing
University of California, Berkeley