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In the midst of transformative changes, marketing leaders are confronted with navigating the new terrain created by artificial and human intelligence. How will the latest technological advance change the practice of marketing? How will successful leadership change as a result? What are the personal consequences for these changes in marketing and your changing role as a leader? At this year’s Kellogg Marketing Leadership Summit, we will explore those questions together.

Each year, The Kellogg School of Management's Center for Marketing Leadership, in partnership with Egon Zehnder and McKinsey & Company, convenes senior marketing leaders at the Evanston campus of Northwestern University.  By invitation only, the summit is an interactive and intimate discussion among renowned faculty and marketers who lead some of the world’s most important organizations.  The event features C-suite keynotes, engaging panel sessions, and cutting-edge research.

VIEW SUMMIT AGENDA -

- VIEW SUMMIT PROGRAM -

If you are interested in attending next year, please contact kmls@kellogg.northwestern.edu.

For the 2024 summit, we were excited to welcome marketing leaders from a diverse selection of organizations, including: Baxter International, Cisco Systems, The Coca-Cola Company, Delta Air Lines, and JP Morgan Chase.
Greg Carpenter and Srinivas K. Reddy in front of KMLS sign

2024 Sponsor

Brane

Speakers

Greg Carpenter
Co-Host/Faculty Leadership
Harold T. Martin Professor of Marketing
Director of the Center for Marketing Leadership
Kellogg School of Management
Portrait of Srinivas Karempudi Reddy, Faculty at the Kellogg School of Management
Co-Host/Faculty Leadership
Visiting Professor of Marketing, Kellogg School of Management
Professor Emeritus of Marketing and Academic Director, LVMH-SMU Luxury Brand Initiative
Lee Kong Chian School of Business, Singapore Management University
Portrait of James R Stengel, Faculty at the Kellogg School of Management
Co-Host/Faculty Leadership
Senior Fellow and Adjunct Professor of Marketing, Kellogg School of Management
President & CEO, The Jim Stengel Company
Esi Eggleston Bracey
Keynote Speaker

Chief Growth and Marketing Officer
Unilever

Matt Groh
Kellogg Faculty Speaker
Donald P. Jacobs Scholar
Assistant Professor of Management and Organizations
Portait of Ashley Harding
Summit Partner
Consultant
Egon Zehnder

*Kellogg Alum

Portrait of Jim Lecinski, Faculty at the Kellogg School of Management
Kellogg Faculty Keynote Speaker
Clinical Associate Professor of Marketing, Kellogg School of Management
Dede Orraca-Cecil headshot
Egon Zehnder Speaker
Egon Zehnder US Head of Diversity, Equity and Inclusion
Headshot of Julio Ottino
Kellogg Faculty Speaker
Former Dean, Robert R. McCormick School of Engineering and Applied Science
Robert R. McCormick Institute Professor
Walter P. Murphy Professor of Chemical and Biological Engineering
Professor of Management & Organizations
Michelle Park
Keynote Moderator
Consultant
Egon Zehnder
Nick Primola
Moderator
Group Executive Vice President
Association of National Advertisers
Portrait of Pree Rao
Summit Partner
Consultant and Global Co-Head
Marketing and Sales Practice
Egon Zehnder
Ed See
Panel Moderator
Partner
McKinsey & Company
Sherina Smith
Speaker
Enterprise Chief Marketing Officer
American Family Insurance
Robert Tas
Panel Moderator
Partner
McKinsey & Company
Portrait of Artem Timoshenko, Faculty at the Kellogg School of Management
Kellogg Faculty Speaker
Assistant Professor of Marketing, Kellogg School of Management
Jennifer Vianello
Panelist
Chief Marketing Officer
Cars.com
Portrait of Martha Williams
Summit Partner
Consultant
Egon Zehnder
DeJuan V. Wilson
Panelist
Chief Products and Experiences Officer
BSE Global
Find resources recommended by the Kellogg community to develop your understanding of DEI and to effectively advance DEI in your organization.

Schedule & Location

The summit will be held on May 8-9, 2024
at the Kellogg Global Hub in Evanston, IL. AGENDA

Wednesday, May 8
Summit programming begins at 5:00pm
Dinner at 7:00pm

Thursday, May 9
Summit programming continues at 8:45am
Closing reception at 5:00pm

Janice Eberly speaking at 2023 Summit

Registration & Pricing

Registration is now open.  If you are interested in attending and you did not receive a registration link in your email, please contact kmls@kellogg.northwestern.edu.

Standard Registration Fee: $1450

Hyatt House Chicago Evanston

Hotel

Hyatt House Chicago/Evanston is the official hotel of the 2024 Kellogg Marketing Leadership Summit.

Click here and click "BOOK NOW" to reserve a room with our unique discount code.

 

 

Highlights from 2023 Kellogg Marketing Leadership Summit

Our partners at Egon Zehnder sat down with participants and attendees at the 2023 Kellogg Marketing Leadership Summit to discuss key takeaways.

Previous Summits

Jim Stengel speaking at the summit
2023
We are facing so many dramatic shifts, including digitization, evolving customer needs, new hybrid working models, the rethinking of supply chains...the list goes on and on. How can marketing leaders respond to these changes? At this year’s Summit, we will explore resiliency amid these shifts - for brands, for teams, and for ourselves. Together, we will explore the ability to bounce back from this complex interplay of challenges, and how we can ultimately grow as leaders.
fireside chat from 2021 summit
2021
As the world shifts quickly in response to the Delta variant, our Summit team has determined that the best and safest way to deliver our program this year is virtually. We have heard from so many of you in the past few weeks that determining what travel will be approved by your companies and deemed essential for your colleagues and teams remains a challenge.
Tiffen Dano-Kwan
2020
Our theme and agenda was built around the tidal wave of challenges brought on by the COVID-19 pandemic, the disruption to traditional business models, and national conversation on issues of diversity, equity and inclusion. Join our distinguished speakers as they share how their organizations are responding to these headwinds and charting new territories.