AI and Analytics Pathway
Kellogg's analytics and artificial intelligence (AI) curriculum is designed around the observation that managers do not always have a sense of what analytics machine learning (ML), and AI can do for them, and data scientists do not always understand enough about the problems managers face to be helpful. What is missing are MBAs who have a passion for business problems but fluent in analytics, ML, and AI such that they can easily converse with and manage teams of data scientists. Our teaching philosophy is to be relentlessly problem driven while taking a deep dive into methods and applications.
Faculty Sponsors: George Georgiadis (Strategy) and Blake McShane (Marketing)
These courses provide the foundations for analytics, ML, and AI.
- Business Analytics I: DECS 430-5 (Core; required)
- Business Analytics II: DECS 431 (Core; required)
- AI Foundations for Managers: MORS AIML 901MO-5
- AI Foundations for Managers: Marketing AIML 901MK-5
- AI Foundations for Managers: Operations AIML 901OP-5
- AI Foundations for Managers: Strategy AIML 901ST-5
- AI Foundations for Managers: Finance AIML 901F-5
These courses apply analytics, ML, and AI to business problems. Students learn methods required to solve the problems and apply them to real-world datasets.
Management and Organizations
- Winning with Networks: MORS 457
- Artificial Intelligence and the Future of Work: AIML 944
- Human and Machine Intelligence: AIML 950-5
Marketing
- Marketing Research and Analytics: MKTG 450
- Retail Analytics and Pricing: MKTG 462
- Critical Thinking in Digital and Social Media Marketing: MKTG 479
- Customer Analytics and AI: MKTG 482
Operations
- Decision Models & Prescriptive Analytics: OPNS 450
- Applied Advanced Analytics: OPNS 441
- Data Science with Generative AI: AIML 451
Strategy
Deep Dive
These courses provide depth in selected areas and in contrast to Competitive Advantage courses can be methods-focused as opposed to problem-focused.
- Visualization for Persuasion: LDEV 458-5
- Data, Models, and Decisions: MECN 451
- Big Data Advanced Analytics Workshop: MECN 935
Experiential
These courses allow students to apply their skills from Competitive Advantage and Deep Dive courses to real company situations.
- Analytical and AI Consulting Lab: MECN 615
Apply your analytics skills to live business problems.
For more information, visit Detailed Course Descriptions and Course Recommendations by Career.
Last edited Feb 9, 2026. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu.