Technology Management Pathway

An increasing percentage of our students seek jobs in large technology firms. In each graduating class from 2017-2019, at least 1 in 4 students were recruited into technology positions. Our students are actively seeking pathways through the curriculum that will give them strong foundations for filling and succeeding in these roles. The positions include roles in product management, product marketing management, and operations and strategy in these firms, with each role demanding depth on technology and analytics. The pathway organizes cross-department suites of courses that emphasize functional depth for these specific roles.

Faculty sponsors: Chaithanya Bandi (Operations), Ben Jones (Strategy), Florian Zettelmeyer (Marketing)
Technology Management
Pathway

1 | Foundational

Product Management
Product Management for Technology Companies: An Entrepreneurial Perspective
MKTG 458

Introduction to Software Development*
ENTR 451
Product Marketing Management
Technology Marketing
MKTG 468

Critical Thinking in Digital & Social Media Marketing
MKTG 479
Business Operations/Strategy
Analytical Decision Modeling
OPNS 450 or OPNS 451 for R version

Strategic Decisions in Operations
OPNS 454

Technology and Innovation Strategy
STRT 463-5

2 | Competitive Advantage

Product Management
New Venture Discovery
ENTR 462

Technology Marketing
MKTG 468

Customer Analytics and AI
MKTG 482

Corporate Entrepreneurship: Organization Design for Disruption
MORS 928

Entrepreneurial Finance and Venture Capital
FINC 445
Product Marketing Management
Product Management for Technology Companies: An Entrepreneurial Perspective
MKTG 458

Customer Analytics and AI
MKTG 482

Marketing Research and Analytics
MKTG 450

Retail Analytics and Pricing
MKTG 462

Corporate Entrepreneurship: Organization Design for Disruption
MORS 928

Entrepreneurial Finance and Venture Capital
FINC 445
Business Operations/Strategy
Supply Chain Management
OPNS 455

Product Management for Technology Companies: An Entrepreneurial Perspective
MKTG 458

Corporate Entrepreneurship: Organization Design for Disruption
MORS 928

Entrepreneurial Finance and Venture Capital
FINC 445

Artificial Intelligence and the Future of Work
MORS 944

Human and Machine Intelligence
MORS 950-5

Fintech Strategy
STRT 461-5

3 | Exploratory

Product Management
Technology for Analytics: What a CMO Needs to Know
MKTG 930-5

Critical Thinking in Digital & Social Media Marketing
MKTG 479

Launching New Products and Services
MKTG 465

Blockchain Technology, Digital Assets and the Future of Finance
FINC 965-5
Product Marketing Management
Advertising Strategy
MKTG 454
 
Launching New Products and Services
MKTG 465

Social Dynamics & Network Analytics
MORS 457
Business Operations/Strategy
Technology for Analytics: What a CMO Needs to Know
MKTG 930-5

Competitive Strategy and Industrial Structure
MECN 441

Customer Analytics and AI
MKTG 482

Blockchain Technology, Digital Assets and the Future of Finance
FINC 965-5



Recommended courses to enhance leadership skills in tech:
Personal Leadership Insights LDEV 461-5
Leading Strategic Change Process MORS 452
Beyond Diversity: The Fundamentals of Inclusive Leadership MORS 462-5
 
* This is a foundational course for those looking to pursue product management at companies like Apple, Amazon, Facebook, Google, Microsoft

Last edited June 30, 2021. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu

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