An increasing percentage of our students seek jobs in large technology firms. In each graduating class from 2017-2019, at least 1 in 4 students were recruited into technology positions. Our students are actively seeking pathways through the curriculum that will give them strong foundations for filling and succeeding in these roles. The positions include roles in product management, product marketing management, and operations and strategy in these firms, with each role demanding depth on technology and analytics. The pathway organizes cross-department suites of courses that emphasize functional depth for these specific roles.
Faculty sponsors: Chaithanya Bandi (Operations),
Ben Jones (Strategy),
Florian Zettelmeyer (Marketing)
Technology Management
Pathway
1 | Foundational
Product Management
Product Management for Technology Companies: An Entrepreneurial Perspective
MKTG 458
Introduction to Software Development*
ENTR 451
Product Marketing Management
Technology Marketing
MKTG 468
Critical Thinking in Digital & Social Media Marketing
MKTG 479
Business Operations/Strategy
Analytical Decision Modeling
OPNS 450 or
OPNS 451 for R version
Strategic Decisions in Operations
OPNS 454
Technology and Innovation Strategy
STRT 463-5
2 | Competitive Advantage
Product Management
New Venture Discovery
ENTR 462
Technology Marketing
MKTG 468
Customer Analytics and AI
MKTG 482
Corporate Entrepreneurship: Organization Design for Disruption
MORS 928
Entrepreneurial Finance and Venture Capital
FINC 445
Product Marketing Management
Product Management for Technology Companies: An Entrepreneurial Perspective
MKTG 458
Customer Analytics and AI
MKTG 482
Marketing Research and Analytics
MKTG 450
Retail Analytics and Pricing
MKTG 462
Corporate Entrepreneurship: Organization Design for Disruption
MORS 928
Entrepreneurial Finance and Venture Capital
FINC 445
Business Operations/Strategy
Supply Chain Management
OPNS 455
Product Management for Technology Companies: An Entrepreneurial Perspective
MKTG 458
Corporate Entrepreneurship: Organization Design for Disruption
MORS 928
Entrepreneurial Finance and Venture Capital
FINC 445
Artificial Intelligence and the Future of Work
MORS 944
Human and Machine Intelligence
MORS 950-5
Fintech Strategy
STRT 461-5
3 | Exploratory
Product Management
Technology for Analytics: What a CMO Needs to Know
MKTG 930-5
Critical Thinking in Digital & Social Media Marketing
MKTG 479
Launching New Products and Services
MKTG 465
Blockchain Technology, Digital Assets and the Future of Finance
FINC 965-5
Product Marketing Management
Advertising Strategy
MKTG 454
Launching New Products and Services
MKTG 465
Social Dynamics & Network Analytics
MORS 457
Business Operations/Strategy
Technology for Analytics: What a CMO Needs to Know
MKTG 930-5
Competitive Strategy and Industrial Structure
MECN 441
Customer Analytics and AI
MKTG 482
Blockchain Technology, Digital Assets and the Future of Finance
FINC 965-5
Recommended courses to enhance leadership skills in tech:
Personal Leadership Insights
LDEV 461-5
Leading Strategic Change Process
MORS 452
Beyond Diversity: The Fundamentals of Inclusive Leadership
MORS 462-5
* This is a foundational course for those looking to pursue product management at companies like Apple, Amazon, Facebook, Google, Microsoft
Last edited June 2, 2022. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu