Kellogg School of Management at Northwestern University
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What's it like being in a Kellogg MBA program? Find out through this special collection of events, articles, videos and podcasts.
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Executive Education
Live Virtual Programs
Learn from our esteemed faculty in a rich, interactive digital environment, and equip yourself for a new, dynamic business landscape.
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Faculty and Research
Marketing Leaders’ Guide to Analytics and AI
The influence of analytics is only getting stronger: is your organization prepared?
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Alumni
Join the Meet Us At A Million Challenge
All Annual Fund gifts made between June 1 and June 30, 2021, will be doubled – up to $1 million! This means more scholarships, more research funding and more new programming at Kellogg.
Make Your GiftTechnology Management Pathway
An increasing percentage of our students seek jobs in large technology firms. In each graduating class from 2017-2019, at least 1 in 4 students were recruited into technology positions. Our students are actively seeking pathways through the curriculum that will give them strong foundations for filling and succeeding in these roles. The positions include roles in product management, product marketing management, and operations and strategy in these firms, with each role demanding depth on technology and analytics. The pathway organizes cross-department suites of courses that emphasize functional depth for these specific roles.
Faculty sponsors: Chaithanya Bandi (Operations), Ben Jones (Strategy), Florian Zettelmeyer (Marketing)
KIEI 458
Introduction to Software Development*
KIEI 451
MKTG 468
Critical Thinking in Digital & Social Media Marketing
MKTG 479
OPNS 450 or OPNS 451 for R version
Strategic Decisions in Operations
OPNS 454
Technology and Innovation Strategy
STRT 463-5
KIEI 462
Technology Marketing
MKTG 468
Customer Analytics and AI
MKTG 482
Corporate Entrepreneurship: Organization Design for Disruption
MORS 928
Entrepreneurial Finance and Venture Capital
FINC 445
KIEI 458
Customer Analytics and AI
MKTG 482
Marketing Research and Analytics
MKTG 450
Retail Analytics and Pricing
MKTG 462
Corporate Entrepreneurship: Organization Design for Disruption
MORS 928
Entrepreneurial Finance and Venture Capital
FINC 445
OPNS 455
Product Management for Technology Companies: An Entrepreneurial Perspective
KIEI 458
Corporate Entrepreneurship: Organization Design for Disruption
MORS 928
Entrepreneurial Finance and Venture Capital
FINC 445
Artificial Intelligence and the Future of Work
MORS 944
Human and Machine Intelligence
KIEI-950-5
Fintech Strategy
STRT 461-5
KMCI 930-5
Critical Thinking in Digital & Social Media Marketing
MKTG 479
Launching New Products and Services
MKTG 465
Blockchain Technology, Digital Assets and the Future of Finance
FINC 965-5
MKTG 454
Entrepreneurial Tools for Digital Marketing
MKTG 961-5
eCommerce and Digital Marketing
MKTG 957
Launching New Products and Services
MKTG 465
Social Dynamics & Network Analytics
MORS 457
KMCI 930-5
Competitive Strategy and Industrial Structure
MECN 441
Customer Analytics and AI
MKTG 482
Blockchain Technology, Digital Assets and the Future of Finance
FINC 965-5
Faculty sponsors: Chaithanya Bandi (Operations), Ben Jones (Strategy), Florian Zettelmeyer (Marketing)
Technology Management
Pathway
1 | Foundational
Product Management
Product Management for Technology Companies: An Entrepreneurial PerspectiveKIEI 458
Introduction to Software Development*
KIEI 451
Product Marketing Management
Technology MarketingMKTG 468
Critical Thinking in Digital & Social Media Marketing
MKTG 479
Business Operations/Strategy
Analytical Decision ModelingOPNS 450 or OPNS 451 for R version
Strategic Decisions in Operations
OPNS 454
Technology and Innovation Strategy
STRT 463-5
2 | Competitive Advantage
Product Management
New Venture DiscoveryKIEI 462
Technology Marketing
MKTG 468
Customer Analytics and AI
MKTG 482
Corporate Entrepreneurship: Organization Design for Disruption
MORS 928
Entrepreneurial Finance and Venture Capital
FINC 445
Product Marketing Management
Product Management for Technology Companies: An Entrepreneurial PerspectiveKIEI 458
Customer Analytics and AI
MKTG 482
Marketing Research and Analytics
MKTG 450
Retail Analytics and Pricing
MKTG 462
Corporate Entrepreneurship: Organization Design for Disruption
MORS 928
Entrepreneurial Finance and Venture Capital
FINC 445
Business Operations/Strategy
Supply Chain ManagementOPNS 455
Product Management for Technology Companies: An Entrepreneurial Perspective
KIEI 458
Corporate Entrepreneurship: Organization Design for Disruption
MORS 928
Entrepreneurial Finance and Venture Capital
FINC 445
Artificial Intelligence and the Future of Work
MORS 944
Human and Machine Intelligence
KIEI-950-5
Fintech Strategy
STRT 461-5
3 | Exploratory
Product Management
Technology in the Age of AnalyticsKMCI 930-5
Critical Thinking in Digital & Social Media Marketing
MKTG 479
Launching New Products and Services
MKTG 465
Blockchain Technology, Digital Assets and the Future of Finance
FINC 965-5
Product Marketing Management
Advertising StrategyMKTG 454
Entrepreneurial Tools for Digital Marketing
MKTG 961-5
eCommerce and Digital Marketing
MKTG 957
Launching New Products and Services
MKTG 465
Social Dynamics & Network Analytics
MORS 457
Business Operations/Strategy
Technology in the Age of AnalyticsKMCI 930-5
Competitive Strategy and Industrial Structure
MECN 441
Customer Analytics and AI
MKTG 482
Blockchain Technology, Digital Assets and the Future of Finance
FINC 965-5
* This is a foundational course for those looking to pursue product management at companies like Apple, Amazon, Facebook, Google, Microsoft
Last edited December 17, 2020. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu