Technology Management Pathway

An increasing percentage of our students seek jobs in large technology firms. In the 2018 graduating class, 1 in 4 students were recruited into technology positions. Our students are actively seeking pathways through the curriculum that will give them strong foundations for filling and succeeding in these roles. The positions include roles in product management, product marketing management, and operations and strategy in these firms, with each role demanding depth on technology and analytics. The pathway organizes cross-department suites of courses that emphasize functional depth for these specific roles.

Faculty sponsors: Chaithanya Bandi (Operations), Ben Jones (Strategy), Florian Zettelmeyer (Marketing)

Technology Management
Pathway

1 | Foundational

Product Management
Product Management for Technology Companies: An Entrepreneurial Perspective
KIEI 458

Introduction to Software Development*
KIEI 924
Product Marketing Management
Technology Marketing
MKTG 468

Digital Marketing Analytics
MKTG 955
Business Operations/Strategy
Analytical Decision Modeling
OPNS 450 or OPNS 451 for R version

Strategic Decisions in Operations
OPNS 454

2 | Competitive Advantage

Product Management
New Venture Discovery
KIEI 462

Technology Marketing
MKTG 468

Customer Analytics
MKTG 482

Corporate Entrepreneurship
MORS 928

Entrepreneurial Finance and Venture Capital
FINC 445
Product Marketing Management
Product Management for Technology Companies: An Entrepreneurial Perspective
KIEI 458

Customer Analytics
MKTG 482

Marketing Research and Analytics
MKTG 450

Retail Analytics
MKTG 462

Corporate Entrepreneurship
MORS 928

Entrepreneurial Finance and Venture Capital
FINC 445
Business Operations/Strategy
Supply Chain Management
OPNS 455

Product Management for Technology Companies: An Entrepreneurial Perspective
KIEI 458

Corporate Entrepreneurship
MORS 928

Entrepreneurial Finance and Venture Capital
FINC 445

3 | Exploratory

Product Management
Technology for Analytics
KMCI 930-5

Digital Marketing Analytics
MKTG 955

Launching New Products and Services
MKTG 465
Product Marketing Management
Advertising Strategy
MKTG 454

Entrepreneurial Tools for Digital Marketing
MKTG 961-5

eCommerce and Digital Marketing
MKTG 957

Launching New Products and Services
MKTG 465

Social Dynamics & Network Analytics
MORS 457
Business Operations/Strategy
Technology for Analytics
KMCI 930-5

Competitive Strategy and Industrial Structure
MECN 441

Technology and Innovation Strategy
STRT 463-5

Customer Analytics
MKTG 482



Recommended courses to enhance leadership skills in tech:
Personal Leadership Insights KACI 461-5
Leading Strategic Change Process MORS 452
Leading and Managing Diverse Organizations MORS 462-5
* This is a foundational course for those looking to pursue product management at companies like Apple, Amazon, Facebook, Google, Microsoft

Last edited December 12, 2018. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu