Full-Time MBA

MBA in Marketing

Introducing Kellogg's Marketing Major

The marketing major provides you with the customer behavior and marketing analytics tools needed to create lasting customer advantage. It also provides marketing strategy frameworks that enable firms to apply these insights when creating and responding to disruptions in the marketplace. Students who complete the marketing major understand how to deliver superior customer experiences that strengthen competitive advantage and drive sustainable growth.

Major requirements are determined by the quarter you began your Kellogg MBA program. Any new courses and adjustments to the major displayed in the most recent academic year can be applied to previously matriculated students.

  • A student must earn at least four credits (in any combination of half- and full-credit courses) from the courses listed below to complete the major. Only one lab credit can count toward the major.

    At least one course credit from the following list:

    At least one course credit from the following list:

    Two additional course credits from the courses listed above or from the following list:

    Please note: Independent studies may not count toward the marketing major.

    Last edited May 28, 2025. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu.

  • A student must earn at least four credits (in any combination of half- and full-credit courses) from the courses listed below to complete the major. Only one lab credit can count toward the major.

    At least one course credit from the following list:

    At least one course credit from the following list:

    Two additional course credits from the courses listed above or from the following list:

    Please note: Independent studies may not count toward the marketing major.

    Last edited August 15, 2024. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu.

  • A student must earn at least four credits (in any combination of half- and full-credit courses) from the courses listed below to complete the major. Only one lab credit can count toward the major.

    At least one course credit from the following list:

    At least one course credit from the following list:

    Two additional course credits from the courses listed above or from the following list:

    Please note: Independent studies may not count toward the marketing major.

    Last edited August 1, 2023. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu.

  • A student must earn at least four credits (in any combination of half- and full-credit courses) from the courses listed below to complete the major. Only one lab credit can count toward the major.

    At least one course credit from the following list:

    • Marketing Research and Analytics
      MKTG-450-0
    • Retail Analytics and Pricing
      MKTG-462-0
    • Customer Analytics
      MKTG-482-0
    • Critical Thinking in Digital and Social Media Marketing
      MKTG-479-0

    At least one course credit from the following list:

    • Omnichannel Experience Strategies
      MKTG-451-0
    • Advertising Strategy
      MKTG-454-0
    • Launching New Products and Services
      MKTG-465-0
    • Marketing Strategy for Growth and Defense
      MKTG-466-0
    • Strategic Brand Management
      MKTG-473-0

    Two additional course credits from the courses listed above or from the following list:

    • Product Management for Technology Companies
      MKTG-458-0
    • Technology Marketing
      MKTG-468-0
    • C Suite and Boardroom Dynamics 
      MKTG-478-0
    • Marketing Consulting Laboratory
      MKTG-650-0
    • Influencer Marketing
      MKTG-939-5
    • Customer Loyalty
      MKTG-948-0
    • Ethnographic Customer Insights
      MKTG-949-0
    • Digital Marketing Implementation
      MKTG-956-0
    • Behavioral Marketing Science
      MKTG-959-0
    • Marketing Luxury
      MKTG-963-0
    • Marketing in Emerging Markets
      MKTG-965-0
    • Biomedical Marketing (formerly designated HEMA-470-0)
      HCAK-470-0

    Please note: Independent studies may not count toward the marketing major.

    Last edited Nov. 17, 2022. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu.

  • A student must earn at least four credits (in any combination of half- and full-credit courses) from the courses listed below to complete the major. Only one lab credit can count toward the major.

    At least one course credit from the following list:

    • Marketing Research and Analytics
      MKTG-450-0
    • Retail Analytics and Pricing
      MKTG-462-0
    • Customer Analytics
      MKTG-482-0
    • Critical Thinking in Digital and Social Media Marketing
      MKTG-479-0

    At least one course credit from the following list:

    • Omnichannel Experience Strategies
      MKTG-451-0
    • Business-to-Business Marketing
      MKTG-453-0
    • Advertising Strategy
      MKTG-454-0
    • Launching New Products and Services
      MKTG-465-0
    • Marketing Strategy for Growth and Defense
      MKTG-466-0
    • Strategic Brand Management
      MKTG-473-0

    Two additional course credits from the courses listed above or from the following list:

    • Product Management for Technology Companies
      MKTG-458-0
    • Services Marketing and Management
      MKTG-459-5
    • Technology Marketing
      MKTG-468-0
    • C Suite and Boardroom Dynamics 
      MKTG-478-0
    • Marketing Consulting Laboratory
      MKTG-650-0
    • Consumers, Culture, and Leadership
      MKTG-918-5
    • Growing Businesses, Growing People
      MKTG-935-5
    • Influencer Marketing
      MKTG-939-5
    • Customer Loyalty
      MKTG-948-0
    • Ethnographic Customer Insights
      MKTG-949-0
    • Digital Marketing Implementation
      MKTG-956-0
    • Behavioral Marketing Science
      MKTG-959-0
    • Technology in the Age of Analytics
      MKTG-930-5
    • Marketing Luxury
      MKTG-963-0
    • Biomedical Marketing (formerly designated HEMA-470-0)
      HCAK-470-0

    Please note: Independent studies may not count toward the marketing major.

    Last edited Sept. 13, 2021. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu.

  • A student must earn at least four credits (in any combination of half- and full-credit courses) from the courses listed below to complete the major. Only one lab credit can count toward the major.

    At least one course credit from the following list:

    • Marketing Research and Analytics
      MKTG-450-0
    • Retail Analytics and Pricing
      MKTG-462-0
    • Customer Analytics
      MKTG-482-0
    • Critical Thinking in Digital and Social Media Marketing
      MKTG-479-0

    At least one course credit from the following list:

    • Omnichannel Experience Strategies
      MKTG-451-0
    • Business-to-Business Marketing
      MKTG-453-0
    • Advertising Strategy
      MKTG-454-0
    • Launching New Products and Services
      MKTG-465-0
    • Marketing Strategy for Growth and Defense
      MKTG-466-0
    • Strategic Brand Management
      MKTG-473-0

    Two additional course credits from the courses listed above or from the following list:

    • Services Marketing and Management
      MKTG-459-5
    • Technology Marketing
      MKTG-468-0
    • Consumers, Culture, and Leadership
      MKTG-918-5
    • C Suite and Boardroom Dynamics 
      MKTG-478-0
    • Marketing Consulting Laboratory
      MKTG-650-0
    • Growing Businesses, Growing People
      MKTG-935-5
    • Customer Loyalty
      MKTG-948-0
    • Ethnographic Customer Insights
      MKTG-949-0
    • Digital Marketing Implementation
      MKTG-956-0
    • Behavioral Marketing Science
      MKTG-959-0
    • Entrepreneurial Tools for Digital Marketing
      MKTG-961-5
    • Marketing Luxury
      MKTG-963-0
    • Biomedical Marketing (formerly designated HEMA-470-0)
      HCAK-470-0

    Please note: Independent studies may not count toward the marketing major.

    Last edited May 17, 2020. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu.

  • A student must earn at least four credits (in any combination of half- and full-credit courses) from the courses listed below to complete the major. Only one lab credit can count toward the major.

    At least one course credit from the following list:

    • Marketing Research and Analytics
      MKTG-450-0
    • Retail Analytics and Pricing
      MKTG-462-0
    • Customer Analytics
      MKTG-482-0
    • Critical Thinking in Digital and Social Media Marketing
      MKTG-479-0

    At least one course credit from the following list:

    • Omnichannel Experience Strategies
      MKTG-451-0
    • Business-to-Business Marketing
      MKTG-453-0
    • Advertising Strategy
      MKTG-454-0
    • Launching New Products and Services
      MKTG-465-0
    • Marketing Strategy for Growth and Defense
      MKTG-466-0
    • Strategic Brand Management
      MKTG-473-0

    Two additional course credits from the courses listed above or from the following list:

    • Services Marketing and Management
      MKTG-459-5
    • Technology Marketing
      MKTG-468-0
    • Consumers, Culture, and Leadership
      MKTG-918-5
    • C Suite and Boardroom Dynamics 
      MKTG-478-0
    • Marketing Consulting Laboratory
      MKTG-650-0
    • Growing Businesses, Growing People
      MKTG-935-5
    • Customer Loyalty
      MKTG-948-0
    • Ethnographic Customer Insights
      MKTG-949-0
    • Digital Marketing Implementation
      MKTG-956-0
    • eCommerce and Digital Marketing
      MKTG-957-0
    • Behavioral Marketing Science
      MKTG-959-0
    • Entrepreneurial Tools for Digital Marketing
      MKTG-961-5
    • Biomedical Marketing (formerly designated HEMA-470-0)
      HCAK-470-0

    Please note: Independent studies may not count toward the marketing major.

    Last edited Oct. 22, 2019. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu.

  • A student must earn at least four credits (in any combination of half- and full-credit courses) from the courses listed below to complete the major. Only one lab credit can count toward the major.

    At least one course credit from the following list:

    • Marketing Research and Analytics
      MKTG-450-0
    • Retail Analytics
      MKTG-462-0
    • Customer Analytics
      MKTG-482-0
    • Digital Marketing Analytics
      MKTG-955-0

    At least one course credit from the following list:

    • Omnichannel Experience Strategy
      MKTG-451-0
    • Business Marketing
      MKTG-453-0
    • Advertising Strategy
      MKTG-454-0
    • Launching New Products and Services
      MKTG-465-0
    • Marketing Strategy
      MKTG-466-0
    • Strategic Brand Management
      MKTG-473-0
    • Behavioral Marketing Science
      MKTG-959-0

    Two additional course credits from the courses listed above or from the following list:

    • Services Marketing and Management
      MKTG-459-5
    • Technology Marketing
      MKTG-468-0
    • Consumers, Culture, and Leadership
      MKTG-918-0
    • C Suite and Boardroom Dynamics (formerly designated MKTG-940)
      MKTG-478-0
    • Customer Loyalty
      MKTG-948-0
    • Ethnographic Customer Insights
      MKTG-949-0
    • Marketing Consulting Laboratory
      MKTG-650-0
    • Digital Marketing Strategy
      MKTG-956-0
    • eCommerce and Digital Marketing
      MKTG-957-0
    • Entrepreneurial Tools for Digital Marketing
      MKTG-961-5
    • Biomedical Marketing (formerly designated HEMA-470-0)
      HCAK-470-0

    Last edited July 20, 2018. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu.

  • A student must earn at least four credits (in any combination of half- and full-credit courses) from the courses listed below to complete the major. Only one lab credit can count toward the major.

    At least one course credit from the following list:

    • Marketing Research and Analytics
      MKTG-450-0
    • Retail Analytics
      MKTG-462-0
    • Customer Analytics (formerly designated MKTG-953)
      MKTG-482-0
    • Digital Marketing Analytics
      MKTG-955-0

    At least one course credit from the following list:

    • Marketing Channel Strategies
      MKTG-451-0
    • Business Marketing
      MKTG-453-0
    • Advertising Strategy
      MKTG-454-0
    • Launching New Products and Services
      MKTG-465-0
    • Marketing Strategy
      MKTG-466-0
    • Strategic Brand Management (formerly designated MKTG-925)
      MKTG-473-0
    • Behavioral Marketing Science
      MKTG-959-0

    Two additional course credits from the courses listed above or from the following list:

    • Technology Marketing
      MKTG-468-0
    • Consumers, Culture, and Leadership
      MKTG-918-5
    • C Suite and Boardroom Dynamics (formerly designated MKTG-940)
      MKTG-478-0
    • Customer Loyalty
      MKTG-948-5
    • Ethnographic Customer Insights
      MKTG-949-5
    • Marketing Consulting Laboratory: Generating Profitable Growth
      MKTG-950-0
    • Digital Marketing Strategy
      MKTG-956-0
    • eCommerce and Digital Marketing
      MKTG-957-0
    • Entrepreneurial Tools for Digital Marketing (formerly designated MKTG-961-A)
      MKTG-961-5
    • Biomedical Marketing (formerly designated HEMA-914-0)
      HEMA-470-0

    Last edited July 23, 2017. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu.

  • A student must earn at least four credits (in any combination of half- and full-credit courses) from the courses listed below to complete the major. Only one lab credit can count toward the major.

    At least one course credit from the following list:

    • Marketing Research and Analytics
      MKTG-450-0
    • Retail Analytics
      MKTG-462-0
    • Customer Analytics
      MKTG-953-0

    At least one course credit from the following list:

    • Marketing Channel Strategies
      MKTG-451-0
    • Business Marketing
      MKTG-453-0
    • Advertising Strategy
      MKTG-454-0
    • Consumer Insight for Brand Strategy
      MKTG-458-0
    • Launching New Products and Services
      MKTG-465-0
    • Marketing Strategy
      MKTG-466-0
    • Strategic Brand Management
      MKTG-925-0

    Two additional course credits from the courses listed above or from the following list:

    • Media and Integrated Marketing (formerly designated MEDM-431)
      MKTG-455-0
    • Technology Marketing
      MKTG-468-0
    • C Suite and Boardroom Dynamics
      MKTG-940-0
    • Digital Marketing Analytics
      MKTG-955-0
    • eCommerce and Digital Marketing
      MKTG-957-0
    • Entrepreneurial Tools for Digital Marketing
      MKTG-961-5
    • Entrepreneurial Selling: Business to Business
      MKTG-962-5
    • Biomedical Marketing (formerly designated HEMA-914-0)
      HEMA-470-0

    Last edited December 2016. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu.

  • A student must earn at least four credits (in any combination of half- and full-credit courses) from the courses listed below to complete the major. Only one lab credit can count toward the major.

    At least one course credit from the following list:

    • Marketing Research and Analytics
      MKTG-450-0
    • Retail Analytics
      MKTG-462-0
    • Customer Analytics
      MKTG-953-0

    At least one course credit from the following list:

    • Marketing Channel Strategies
      MKTG-451-0
    • Business Marketing
      MKTG-453-0
    • Advertising Strategy
      MKTG-454-0
    • Consumer Insight for Brand Strategy
      MKTG-458-0
    • Launching New Products and Services
      MKTG-465-0
    • Marketing Strategy
      MKTG-466-0
    • Strategic Brand Management
      MKTG-925-0

    Two additional course credits from the courses listed above or from the following list:

    • Media and Integrated Marketing (formerly designated MEDM-431)
      MKTG-455-0
    • Technology Marketing
      MKTG-468-0
    • C Suite and Boardroom Dynamics
      MKTG-940-0
    • Digital Marketing Analytics
      MKTG-955-0
    • eCommerce and Digital Marketing
      MKTG-957-0
    • Entrepreneurial Tools for Digital Marketing
      MKTG-961-5
    • Entrepreneurial Selling: Business to Business
      MKTG-962-5
    • Biomedical Marketing (formerly designated HEMA-914-0)
      HEMA-470-0

    Last edited December 2016. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu.

Contact us about the Full-Time MBA Program at Kellogg

Full-Time MBA Application Deadlines

Round 1: Sept. 10, 2025
Round 2: Jan. 7, 2026
Round 3: April 1, 2026