Full-time MBA

Marketing Major

Introducing Kellogg's Marketing Major

The marketing major provides you with the customer behavior and marketing analytics tools needed to create lasting customer advantage. It also provides marketing strategy frameworks that enable firms to apply these insights when creating and responding to disruptions in the marketplace. Students who complete the marketing major understand how to deliver superior customer experiences that strengthen competitive advantage and drive sustainable growth.

Major requirements are determined by the quarter you began your Kellogg MBA program. Any new courses and adjustments to the major displayed in the most recent academic year can be applied to previously matriculated students.

  • A student must earn at least four credits (in any combination of half- and full-credit courses) from the courses listed below to complete the major. Only one lab credit can count toward the major.

    At least one course credit from the following list:

    At least one course credit from the following list:

    Two additional course credits from the courses listed above or from the following list:

    Please note: Independent studies may not count toward the marketing major.

    Last edited August 1, 2023. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu.

  • A student must earn at least four credits (in any combination of half- and full-credit courses) from the courses listed below to complete the major. Only one lab credit can count toward the major.

    At least one course credit from the following list:

    At least one course credit from the following list:

    Two additional course credits from the courses listed above or from the following list:

    Please note: Independent studies may not count toward the marketing major.

    Last edited Nov. 17, 2022. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu.

  • A student must earn at least four credits (in any combination of half- and full-credit courses) from the courses listed below to complete the major. Only one lab credit can count toward the major.

    At least one course credit from the following list:

    At least one course credit from the following list:

    Two additional course credits from the courses listed above or from the following list:

    Please note: Independent studies may not count toward the marketing major.

    Last edited Sept. 13, 2021. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu.

  • A student must earn at least four credits (in any combination of half- and full-credit courses) from the courses listed below to complete the major. Only one lab credit can count toward the major.

    At least one course credit from the following list:

    At least one course credit from the following list:

    Two additional course credits from the courses listed above or from the following list:

    Please note: Independent studies may not count toward the marketing major.

    Last edited May 17, 2020. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu.

  • A student must earn at least four credits (in any combination of half- and full-credit courses) from the courses listed below to complete the major. Only one lab credit can count toward the major.

    At least one course credit from the following list:

    At least one course credit from the following list:

    Two additional course credits from the courses listed above or from the following list:

    Please note: Independent studies may not count toward the marketing major.

    Last edited Oct. 22, 2019. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu.

  • A student must earn at least four credits (in any combination of half- and full-credit courses) from the courses listed below to complete the major. Only one lab credit can count toward the major.

    At least one course credit from the following list:

    At least one course credit from the following list:

    Two additional course credits from the courses listed above or from the following list:

    Last edited July 20, 2018. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu.

  • A student must earn at least four credits (in any combination of half- and full-credit courses) from the courses listed below to complete the major. Only one lab credit can count toward the major.

    At least one course credit from the following list:

    At least one course credit from the following list:

    Two additional course credits from the courses listed above or from the following list:

    • Technology Marketing
      MKTG-468-0
    • Consumers, Culture, and Leadership
      MKTG-918-5
    • C Suite and Boardroom Dynamics (formerly designated MKTG-940)
      MKTG-478-0
    • Customer Loyalty
      MKTG-948-5
    • Ethnographic Customer Insights
      MKTG-949-5
    • Marketing Consulting Laboratory: Generating Profitable Growth
      MKTG-950-0
    • Digital Marketing Strategy
      MKTG-956-0
    • eCommerce and Digital Marketing
      MKTG-957-0
    • Entrepreneurial Tools for Digital Marketing (formerly designated MKTG-961-A)
      MKTG-961-5
    • Biomedical Marketing (formerly designated HEMA-914-0)
      HEMA-470-0

    Last edited July 23, 2017. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu.

  • A student must earn at least four credits (in any combination of half- and full-credit courses) from the courses listed below to complete the major. Only one lab credit can count toward the major.

    At least one course credit from the following list:

    At least one course credit from the following list:

    Two additional course credits from the courses listed above or from the following list:

    • Media and Integrated Marketing (formerly designated MEDM-431)
      MKTG-455-0
    • Technology Marketing
      MKTG-468-0
    • C Suite and Boardroom Dynamics
      MKTG-940-0
    • Digital Marketing Analytics
      MKTG-955-0
    • eCommerce and Digital Marketing
      MKTG-957-0
    • Entrepreneurial Tools for Digital Marketing
      MKTG-961-5
    • Entrepreneurial Selling: Business to Business
      MKTG-962-5
    • Biomedical Marketing (formerly designated HEMA-914-0)
      HEMA-470-0

    Last edited December 2016. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu.

  • A student must earn at least four credits (in any combination of half- and full-credit courses) from the courses listed below to complete the major. Only one lab credit can count toward the major.

    At least one course credit from the following list:

    At least one course credit from the following list:

    Two additional course credits from the courses listed above or from the following list:

    • Media and Integrated Marketing (formerly designated MEDM-431)
      MKTG-455-0
    • Technology Marketing
      MKTG-468-0
    • C Suite and Boardroom Dynamics
      MKTG-940-0
    • Digital Marketing Analytics
      MKTG-955-0
    • eCommerce and Digital Marketing
      MKTG-957-0
    • Entrepreneurial Tools for Digital Marketing
      MKTG-961-5
    • Entrepreneurial Selling: Business to Business
      MKTG-962-5
    • Biomedical Marketing (formerly designated HEMA-914-0)
      HEMA-470-0

    Last edited December 2016. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu.

Contact us about the Full-Time MBA Program at Kellogg

Full-Time MBA Application Deadlines

Round 1: Sept. 13, 2023
Round 2: Jan. 10, 2024
Round 3: April 3, 2024