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Video: Mazzeo on CBS
Watch video of Prof. Mike Mazzeo discuss his book "Roadside MBA" on CBS' morning show
Roadside MBA has hit CBS.
Professor Mike Mazzeo was featured on CBS This Morning to talk about his book, which features lessons in small- and middle-market growth and scaling not from textbooks, but from the real businesses that drive the American economy. Mazzeo and two other business school professors visited more than 120 small businesses on various road trips for the Roadside MBA Project.
In the segment, which you can watch below, Mazzeo talks about the lessons they learned.
Professor Mike Mazzeo was featured on CBS This Morning to talk about his book, which features lessons in small- and middle-market growth and scaling not from textbooks, but from the real businesses that drive the American economy. Mazzeo and two other business school professors visited more than 120 small businesses on various road trips for the Roadside MBA Project.
In the segment, which you can watch below, Mazzeo talks about the lessons they learned.
Mike Mazzeo on CBS This Morning
Learn more about Roadside MBA:
- Lessons from the road: Four guidelines for middle-market companies and growth
- The Roadside MBA: Three professors hit the road for face time with small-business owners
- An Interview with Mike Mazzeo about Roadside MBA
- Bonus Chapter from Roadside MBA: Profitable Growth in the Heartland