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Kellogg at GE
Watch Florian Zettelmeyer's keynote at GE's Minds + Machines
When GE needed an expert to discuss how industry can put the Industrial Internet to use, it turned to Kellogg's J. L. and Helen Kellogg Professor of Marketing Florian Zettelmeyer.
Sharing lessons learned from such diverse areas as analytics, trucking and ultrasound, Zettlemeyer spoke to industry leaders at GE's Minds + Machines conference on Oct. 9.
Watch Zettelmeyer's speech below:
Sharing lessons learned from such diverse areas as analytics, trucking and ultrasound, Zettlemeyer spoke to industry leaders at GE's Minds + Machines conference on Oct. 9.
Watch Zettelmeyer's speech below: