Kellogg Summer Internship Recap: Rahshiene Taha ’14
Internship: Global Brand Planning / Global Brand Marketing at Nike
Responsibilities: I focused on strategic brand alignment and brand messaging for the Holiday ’13 and Fall ’14 seasons, as well as general management and event activation for Nike Basketball Lebron James and Kevin Durant annual Brand & Basketball Meetings. I was also selected to speak to the Nike community in series called “SpeakUp!” in which I shared a story of personal inspiration.
How I benefited from this experience: I learned how a complex global organization communicates consistent global brand messaging.
Something I’ve learned at Kellogg that was applicable to this role: How to adapt in any meeting setting – both Kellogg and Nike have a strong team and collaborative culture.