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B-school rivals face off on the Bulls’ court
Kellogg takes on Booth in the annual basketball game at the United Center
Kristina Cowan
What’s better than brushing past NBA stars and playing a game on the legendary Chicago Bulls’ home court? Almost nothing, perhaps — except defeating your cross-town rival before hundreds of cheering fans.A team of Kellogg MBA students did just that on Jan. 27, when they beat the University of Chicago Booth School of Business 15-10 in the annual “Running with the Bulls” game.
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| The Kellogg team prepares for the tip-off. |
| Photo by Justin Runquist |
Nearly 400 Kellogg students traveled to the United Center to watch the game, and were joined by several hundred more from Booth. “It is absolutely a great opportunity for students from both schools to interact,” Ooman said.
Afterward, the students stayed to watch the Bulls defeat the Milwaukee Bucks 107-100.
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| Hundreds of Kellogg students turned out to cheer for the team in purple. |
| Photo by Justin Runquist |

