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High-stakes merger for low-cost airlines
Kellogg Professor Aaron Gellman says Southwest’s buyout of AirTran could spell trouble for Delta
Brendan Cosgrove
Southwest Airlines has announced that it is acquiring low-cost competitor Air Tran Airways in a $1.4 billion deal the companies hope to complete next year.Listen Now
In this audio commentary, Aaron Gellman, professor of management and strategy at the Kellogg School, discusses the impact of the acquisition on the airline industry and the flying public.