Salesforce and Toyota Fumble during the Big Game
EVANSTON, Ill., (Feb. 13, 2022) – Uber Eats is a big winner in strategic ad rankings with their spot featuring Jennifer Coolidge, Trevor Noah, Gwyneth Paltrow and Nick Braun from “Succession,” in the 18th consecutive Kellogg School Super Bowl Advertising Review. Other brands that earned top marks included Planters, Google Pixel 6, and Doritos, continuing its legacy of creativity while linking back to its recognizable product. Not all advertisers had a winning night, including Salesforce, which received low grades during this year's Super Bowl for fumbling on effectiveness and linkage back to the brand.