Executive Presence: Deconstructing "Gravitas"
Understanding and Overcoming Psychological Barriers to Productive Outcomes
The All-or-Nothing Marriage: How the Best Marriages Work
Hartmarx Professor of Marketing / Director of the Center for Global Marketing Practice
Clinical Professor of Leadership
For our world to flourish, perhaps more than ever, we need brave voices, courageously initiating conversations that matter. In our organizations, one of the biggest determinants of employee engagement and performance, as well as one of the key variables in attracting and retaining top talent, is the degree to which people feel their opinion counts at work. However, “organizational silence,” when employees have numerous incentives to stay quiet and not speak up, is common, resulting in decreased trust and morale. In this session, Professor Buck will 1) share insights on how to build the confidence and courage to speak bravely and say what needs to be said, and 2) offer practical steps for leaders to “encourage courage” in others, building cultures of brave voices to maximize organizational performance.
Clinical Professor of Marketing
James Farley/Booz Allen Hamilton Professor of Marketing Strategy / Director of the Center for Market Leadership / Faculty Director, Kellogg Markets and Customers Initiative
In the battle to win consumers, companies spend millions of dollars to understand consumers through focus groups, surveys and sophisticated analytics. But too often, people don’t really know what they want. In some industries, firms shape what consumers want through disruptive technology. In markets where technology plays a less central role, firms shape customer thinking as well. But how? In this session, we’ll explore how firms use social influence to shape customer thinking and help create an enduring advantage over rivals.
Michael S. and Mary Sue Shannon Clinical Endowed Professor
Based on Carter Cast’s book of the same name, this discussion focuses on what impedes the progress of talented people, as well as the critical competencies that enable high-potential high performers to soar in their careers.
Clinical Professor of Entrepreneurial Practice / The Larry Levy Executive Director, Kellogg Innovation and Entrepreneurship Initiative
Hosted in partnership with the Kellogg Innovation & Entrepreneurship Initiative, the showcase is an exciting opportunity for alumni entrepreneurs to present their ventures in front of an audience, and for fellow alumni to learn about new startups led by Kellogg classmates.
To apply for the showcase, you must:
Associate Dean of Research and Professor, Medill School of Journalism, Media, Integrated Marketing Communications
In this talk, Rachel Davis Mersey will discuss how people interact with and process media; the role of technology in the presentation of information and concomitant public discourse; how existing views informed by partisanship or prejudice resist change; and the consequences of the evaporation of local news. She will cite current examples from the media marketplace, and make specific suggestions for increasing your civic efficacy.
Professor of Psychology, Weinberg College of Arts & Sciences / Professor of Management & Organizations
The institution of marriage in America is struggling. But, as Eli J. Finkel’s most recent research reveals, the best marriages today are better than the best marriages of earlier eras. Indeed, they are the best marriages the world has ever known. Finkel combines cutting-edge scientific research with practical advice, introducing a set of quick-and-dirty love hacks, considering tactics for optimizing communication and responsiveness, and offering guidance on when to recalibrate our expectations.
Professor of Psychology, Weinberg College of Arts & Sciences / Professor of Design, McCormick School of Engineering (Courtesy) / Director, Northwestern Cognitive Science Program / Professor of Leadership (Courtesy)
Your story — an argument, solution or a pitch — relies on solid data. Using the latest research in data visualization and visual perception, this session will combine an overview of design techniques with hands-on exercises to illustrate how to tell clear stories from your data, to upward and outward audiences of varied technical and topical expertise.
Clinical Professor of Marketing / Associate Chair of the Marketing Department
Increasingly, brands in a digital world are not logos and trademarks but sets of associations that exist in human minds. They are the lenses through which we assess and judge the value of product and service features. In this session, Professor Hennessy will talk about some of her research about how brands function, and how to think about when to reposition, rebrand and build awareness.
Gordon and Llura Gund Family Professor of Entrepreneurship / Professor of Strategy / Faculty Director, Kellogg Innovation and Entrepreneurship Initiative
Einstein believed that great contributions to science came before age 30. In the 21st century, the greatest ideas, innovations and new firms increasingly come from individuals near age 40 and older. Moreover, technological progress is a team sport, with breakthroughs increasingly coming from teams of individuals, rather than solo actors. This talk will review this evidence, discuss mechanisms at work and consider applications for building effective, innovative teams today.
Clinical Professor of Leadership
Doing the right thing while also delivering outstanding and lasting results can be difficult for leaders to achieve. Values-based leaders are needed more than ever in today's economic and political environment. In a dynamic session that draws on Professor Kraemer’s global experience as the chairman and CEO of Baxter International, you will learn the importance of four key principles (self-reflection, balance, true self-confidence and genuine humility) in your actions and decisions as the leader of an organization.
Associate Professor of Management & Organizations
In this session, Professor Kteily will highlight and discuss tools to overcome psychological biases that frequently drive workplace conflict and derail productive conversations and negotiations.
Joseph Jr. and Carole Levy Chair in Entrepreneurship / Clinical Professor of Finance
This session will introduce some of the basic control-enhancing mechanisms that are available to family firms to perpetuate their control over multiple generations. These mechanisms include simple majority of economic interest, dual-stock structures, pyramidal ownership structures, disproportionate board representation and the use of trusts. Using The New York Times Company as a laboratory, we explore how the combination of a series of trusts with a dual class structure gave the Sulzberger family control of the NYT far in excess of the family’s economic stake in the company through multiple generations.
Clinical Associate Professor of Marketing
As customers’ expectations for experience evolve in this digital environment, what are the things marketers need to consider? Key takeaways will be an understanding of customer journey mapping as a tool to identify and prioritize touch points, an understanding of current trends in customer expectations, and a set of core principles for success in driving valuable experiences for the customer and the company.
Adeline Barry Davee Professor of Management & Organizations / Executive Director of the Center for Executive Women
Strong negotiation skills are essential in both business and personal life. In this session, you’ll hear about the latest research regarding the art and science of negotiations, mediation and conflict resolution.
Executive Director, Program for Data Analytics at Kellogg / Clinical Professor of Marketing
In this session, Professor O’Toole will address customer strategy, customer value management, current developments in loyalty programs and related marketing practices, including personalization.
Clinical Associate Professor of Innovation & Entrepreneurship / Faculty Director of Zell Fellows Program
Design is not just a verb — it is a way of solving problems creatively. This session will highlight some of the fundamentals of design thinking and discuss how they can be applied to everything from products and services to business models.