Reunion 2020

Friday, May 1 & Saturday, May 2

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Faculty & Speakers

Come Back to Class for Inspiration and Insights

Join your favorite Kellogg professors as they share research insights and practical business tips. Thought leadership sessions on everything from design thinking to data privacy to effective marriages will energize your career and your life.

See below for a preliminary list of speakers and topics and check back for updates.

Featured Speakers

Brooke Vuckovic

Executive Presence: Deconstructing "Gravitas"

Nour Kteily

Understanding and Overcoming Psychological Barriers to Productive Outcomes

Eli J. Finkel

The All-or-Nothing Marriage: How the Best Marriages Work

A – F

G – O

P – Z

Eric T. Anderson

Hartmarx Professor of Marketing / Director of the Center for Global Marketing Practice

LEADING WITH ADVANCED ANALYTICS AND AI

Nearly every company wants to use advanced analytics and AI to drive growth, but few have succeeded. In this session, you will learn how Kellogg is tackling this issue and helping firms succeed with analytics and AI.

Michelle L. Buck

Clinical Professor of Leadership

BRAVE VOICES: HOW LEADERS BUILD CULTURES OF COURAGEOUS CONVERSATIONS

For our world to flourish, perhaps more than ever, we need brave voices, courageously initiating conversations that matter. In our organizations, one of the biggest determinants of employee engagement and performance, as well as one of the key variables in attracting and retaining top talent, is the degree to which people feel their opinion counts at work. However, “organizational silence,” when employees have numerous incentives to stay quiet and not speak up, is common, resulting in decreased trust and morale. In this session, Professor Buck will 1) share insights on how to build the confidence and courage to speak bravely and say what needs to be said, and 2) offer practical steps for leaders to “encourage courage” in others, building cultures of brave voices to maximize organizational performance.

Tim Calkins

Timothy Calkins

Clinical Professor of Marketing

MASTERING THE BUSINESS PRESENTATION

Timothy Calkins is the author of a book on creating powerful business presentations, "How to Wash a Chicken: Mastering the Business Presentation". In this talk, he will highlight four concrete ways you can become a stronger presenter. Everyone can improve their skills at creating strong, strategic recommendations. Whether you are a tentative presenter or an expert, this event will help you develop your skills and become a stronger leader.

Greg Carpenter

Gregory Carpenter

James Farley/Booz Allen Hamilton Professor of Marketing Strategy / Director of the Center for Market Leadership / Faculty Director, Kellogg Markets and Customers Initiative

IF IT'S FAMOUS, IT MUST BE GOOD: HOW SOCIAL INFLUENCE SHAPES CONSUMER TASTES

In the battle to win consumers, companies spend millions of dollars to understand consumers through focus groups, surveys and sophisticated analytics. But too often, people don’t really know what they want. In some industries, firms shape what consumers want through disruptive technology. In markets where technology plays a less central role, firms shape customer thinking as well. But how? In this session, we’ll explore how firms use social influence to shape customer thinking and help create an enduring advantage over rivals.

Carter Cast

Carter Cast '92

Michael S. and Mary Sue Shannon Clinical Endowed Professor

THE RIGHT AND WRONG STUFF: HOW BRILLIANT CAREERS ARE MADE (AND UNMADE)

Based on Carter Cast’s book of the same name, this discussion focuses on what impedes the progress of talented people, as well as the critical competencies that enable high-potential high performers to soar in their careers.


Paul Corona

Clinical Associate Professor of Leadership / Director of Full-Time MBA Leadership Development

WORKSHOP: LEE’S 3 HABITS: A HANDBOOK FOR STRONGER RELATIONSHIPS AND GREATER HAPPINESS

Let’s be honest, most of us would like to be a little happier. It’s a natural human desire. Unfortunately, it’s also natural for us to do things that actually decrease our happiness. When interacting with others, we tend to tell, talk and take too much. Telling, talking and taking don’t make us happier — asking, listening and giving do. Ask, listen and give. These three simple habits strengthen our relationships with others, and stronger relationships (not more fame, fortune or achievement) are the real keys to greater happiness.

This fast-paced, highly interactive workshop will be led by Paul L. Corona, one of 50 leadership coaches worldwide to be nominated for the inaugural Thinkers50 Marshall Goldsmith Coaching Award (the Thinkers50 Awards have been called “the Oscars” of management thinking). He previously held a variety of leadership roles in Fortune 500 corporations, a Big Four accounting and consulting firm, and major research universities.
Linda Darragh

Linda Darragh

Clinical Professor of Entrepreneurial Practice / The Larry Levy Executive Director, Kellogg Innovation and Entrepreneurship Initiative

ENTREPRENEUR SHOWCASE

Hosted in partnership with the Kellogg Innovation & Entrepreneurship Initiative, the showcase is an exciting opportunity for alumni entrepreneurs to present their ventures in front of an audience, and for fellow alumni to learn about new startups led by Kellogg classmates.

To apply for the showcase, you must:

  • Be celebrating a Reunion milestone in 2020
  • Have founded the business within the past 10 years
  • Demonstrate that the venture has fully launched (e.g., that it’s generating revenue or has customers)
Applications are due by Sunday, March 29, at 5 p.m. CT. For questions related to the application process, please contact KIEI.


Rachel Mersey

Rachel Davis Mersey

Associate Dean of Research and Professor, Medill School of Journalism, Media, Integrated Marketing Communications 

YOU'RE WORRIED ABOUT FAKE NEWS? WHAT REALLY SHOULD CONCERN YOU AND WHAT YOU MIGHT DO ABOUT IT

In this talk, Rachel Davis Mersey will discuss how people interact with and process media; the role of technology in the presentation of information and concomitant public discourse; how existing views informed by partisanship or prejudice resist change; and the consequences of the evaporation of local news. She will cite current examples from the media marketplace, and make specific suggestions for increasing your civic efficacy.

Eli J. Finkel

Professor of Psychology, Weinberg College of Arts & Sciences / Professor of Management & Organizations

THE ALL-OR-NOTHING MARRIAGE: HOW THE BEST MARRIAGES WORK

The institution of marriage in America is struggling. But, as Eli J. Finkel’s most recent research reveals, the best marriages today are better than the best marriages of earlier eras. Indeed, they are the best marriages the world has ever known. Finkel combines cutting-edge scientific research with practical advice, introducing a set of quick-and-dirty love hacks, considering tactics for optimizing communication and responsiveness, and offering guidance on when to recalibrate our expectations.

Steve Franconeri

Steven L. Franconeri

Professor of Psychology, Weinberg College of Arts & Sciences / Professor of Design, McCormick School of Engineering (Courtesy) / Director, Northwestern Cognitive Science Program / Professor of Leadership (Courtesy)

PERSUASIVE DATA VISUALIZATION

Your story — an argument, solution or a pitch — relies on solid data. Using the latest research in data visualization and visual perception, this session will combine an overview of design techniques with hands-on exercises to illustrate how to tell clear stories from your data, to upward and outward audiences of varied technical and topical expertise.

Julie Hennessy

Clinical Professor of Marketing / Associate Chair of the Marketing Department

A NEW PERSPECTIVE ON BRANDING

Increasingly, brands in a digital world are not logos and trademarks but sets of associations that exist in human minds. They are the lenses through which we assess and judge the value of product and service features. In this session, Professor Hennessy will talk about some of her research about how brands function, and how to think about when to reposition, rebrand and build awareness.

Ben Jones

Benjamin F. Jones

Gordon and Llura Gund Family Professor of Entrepreneurship / Professor of Strategy / Faculty Director, Kellogg Innovation and Entrepreneurship Initiative

CREATIVITY AND INNOVATION IN THE 21ST CENTURY

Einstein believed that great contributions to science came before age 30. In the 21st century, the greatest ideas, innovations and new firms increasingly come from individuals near age 40 and older. Moreover, technological progress is a team sport, with breakthroughs increasingly coming from teams of individuals, rather than solo actors. This talk will review this evidence, discuss mechanisms at work and consider applications for building effective, innovative teams today.

Harry Kraemer Portrait

Harry M. Kraemer '79

Clinical Professor of Leadership

BECOMING A VALUES-BASED LEADER

Doing the right thing while also delivering outstanding and lasting results can be difficult for leaders to achieve. Values-based leaders are needed more than ever in today's economic and political environment. In a dynamic session that draws on Professor Kraemer’s global experience as the chairman and CEO of Baxter International, you will learn the importance of four key principles (self-reflection, balance, true self-confidence and genuine humility) in your actions and decisions as the leader of an organization.

Nour Kteily

Associate Professor of Management & Organizations

UNDERSTANDING AND OVERCOMING PSYCHOLOGICAL BARRIERS TO PRODUCTIVE OUTCOMES

In this session, Professor Kteily will highlight and discuss tools to overcome psychological biases that frequently drive workplace conflict and derail productive conversations and negotiations.

Jose Liberti

Jose Maria Liberti

Joseph Jr. and Carole Levy Chair in Entrepreneurship / Clinical Professor of Finance

KEEPING IT ALL IN THE FAMILY: CONTROL-ENHANCING MECHANISMS TO PERPETUATE CONTROL

This session will introduce some of the basic control-enhancing mechanisms that are available to family firms to perpetuate their control over multiple generations. These mechanisms include simple majority of economic interest, dual-stock structures, pyramidal ownership structures, disproportionate board representation and the use of trusts. Using The New York Times Company as a laboratory, we explore how the combination of a series of trusts with a dual class structure gave the Sulzberger family control of the NYT far in excess of the family’s economic stake in the company through multiple generations.

Kevin McTigue

Kevin McTigue

Clinical Associate Professor of Marketing

CREATING A DIFFERENTIATING EXPERIENCE

As customers’ expectations for experience evolve in this digital environment, what are the things marketers need to consider? Key takeaways will be an understanding of customer journey mapping as a tool to identify and prioritize touch points, an understanding of current trends in customer expectations, and a set of core principles for success in driving valuable experiences for the customer and the company.

Vicki Medvek Portrait

Victoria Medvec

Adeline Barry Davee Professor of Management & Organizations / Executive Director of the Center for Executive Women

NEGOTIATING EFFECTIVELY FOR YOURSELF

Strong negotiation skills are essential in both business and personal life. In this session, you’ll hear about the latest research regarding the art and science of negotiations, mediation and conflict resolution.

Thomas O'Toole

Thomas O’Toole

Executive Director, Program for Data Analytics at Kellogg / Clinical Professor of Marketing

CUSTOMER LOYALTY: STRATEGY AND LATEST DEVELOPMENTS

In this session, Professor O’Toole will address customer strategy, customer value management, current developments in loyalty programs and related marketing practices, including personalization.

Derek Rucker

Derek D. Rucker

Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing / Professor of Marketing / Co-Chair of Faculty Research

PERSUASIVE STORYTELLING

Storytelling is a common and potentially potent persuasive device. This talk shares recent work that explores when stories are more versus less effective persuasive devices than facts alone. The aim of the work is to encourage brands to consider, and engage in, more strategic storytelling.
David Schonthal

David Schonthal '09

Clinical Associate Professor of Innovation & Entrepreneurship / Faculty Director of Zell Fellows Program

AN INTRO TO DESIGN THINKING

Design is not just a verb — it is a way of solving problems creatively. This session will highlight some of the fundamentals of design thinking and discuss how they can be applied to everything from products and services to business models.

Andrew W. Sykes

Adjunct Lecturer of Innovation and Entrepreneurship

WE ARE OUR HABITS: HOW TO BECOME A MAGNETIC HUMAN BEING ABLE TO BUILD DEEP AND LASTING RELATIONSHIPS WITH CUSTOMERS

In this talk, Professor Sykes shares the three habits that create magnetic human beings. They are simple to do, yet seldom done well. He demonstrates how you can become more magnetic and build deeper relationships with customers by asking for and using feedback, posing more questions and listening with your heart. This talk is dynamic, inspiring, emotional and authentic.
Matthew Temple Portrait

Matthew Temple '93

Director of Alumni Career & Professional Development

WORKSHOP: DESIGNING YOUR LIFE

Still trying to figure out how your career and life fit together? Ready to shake things up? Then join us for this two-hour workshop based on the New York Times bestselling book "Designing Your Life" by Bill Burnett and Dave Evans, who use a design mindset to help people build fulfilling careers and lives. During the workshop you will engage in several exercises, including:

• Mapping your energy to learn what energizes you and what drains you
• Practicing radical collaboration, learning how you can leverage people from different walks of life to help you generate new ideas and fresh perspectives
• Creating three different “odyssey plans” for the next five years

When will you start that company that you’ve been thinking about? When will you finally hike Mount Kilimanjaro? And what about that marathon?

Brooke Vuckovic

Clinical Professor of Leadership

EXECUTIVE PRESENCE: DECONSTRUCTING “GRAVITAS”

Those rising to the upper ranks of an organization often give — or receive — the feedback that they need to develop “executive presence,” or “gravitas.” Unfortunately, though this feedback is suggestive, it is almost entirely unhelpful for individuals looking to make real change. They wonder: “Where am I going astray? What do ‘executive presence’ and ‘gravitas’ mean, anyway? And how can I work on that?” In this session, we will deconstruct what is most commonly referred to as the lack of executive presence and/or gravitas. Participants will then actively work to diagnose the common issues they see in the workplace (in themselves or those they lead). By the end of this session, participants will have a set of tools that allow them to probe this feedback when/if given to them and strategies to give more helpful feedback (and great resources) to those they lead.

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