Quantitative Marketing and Structural Econometrics Workshop

Consumer finance and new technologies: research and practice

Graduate students and faculty in marketing, economics, information systems, operations, and related fields are invited to apply to participate in the Quantitative Marketing and Structural Econometrics Workshop, held at the Kellogg School of Management in Evanston, IL campus from July 15-17, 2019. Hosted by Kellogg and Olin Business School at Washington University in St. Louis, the workshop seeks to provide PhD students with the opportunity to conduct empirical research through the rigorous application of structural econometric methods, with the following objectives:

Learn how to identity and frame empirical questions that lend themselves to structural analysis,
Become familiar with basic structural frameworks and estimation techniques, and
Discuss ideas and research with other students and faculty.

The program will include a mix of technical lectures and conceptual sessions, providing a solid theoretical foundation from which to map theory to practice, in concert with a more philosophical perspective on structural modeling.

Participants:
The workshop is primarily intended for Ph.D. students who have completed at least two Ph.D. courses on microeconomics and econometrics. We also encourage faculty members with an interest in structural modeling to attend the workshop, as we hope their presence will enhance the overall quality of the experience for all participants.

Fees:
Registration is free for PhD students and $250 for faculty. All attendees must cover their travel and hotel costs.

PhD Student Application Procedure:
To apply, please complete and submit the workshop application form. Applications are due by May 1, 2019 and we will notify applicants by May 21, 2019.

You will need to provide the following:

CV
One-page statement describing your current research and how you hope to benefit from attending the workshop
One letter of recommendation from a faculty advisor certifying that you are in good standing as a graduate student.

July 15-17, 2019

Application Procedure:

To apply, please complete and submit the workshop application form. Applications are due by May 1, 2019 and we will notify applicants by May 21, 2019.

Apply today

Contact

If you have any questions, please contact:

Co-Organized by:

Speakers

Preliminary Agenda

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Monday, July 15, 2019 / Kellogg Global Hub

Time	Event
11:45 a.m. – 12:45 p.m.	Lunch
12:45 p.m. – 1:15 p.m.	Raphael Thomadsen Associate Professor of Marketing Washington University Olin Business School Perspectives on Structural Empirical Research
1:15 p.m. – 2:30 p.m.	Frank Wolak Holbrook Working Professor of Commodity Price Studies Stanford University Putting the Economics Back into Econometrics
2:30 p.m. – 2:45 p.m.	Break
2:45 p.m. – 4:15 p.m.	Catherine Tucker Sloan Distinguished Professor of Management Professor of Marketing MIT Sloan Causal Effects and Identification
4:15 p.m. – 4:30 p.m.	Break
4:30 p.m. – 6:00 p.m.	Tat Chan Professor of Marketing Washington University Olin Business School Demand Models I
6:00 p.m. – 7:00 p.m.	Reception & Cocktails
7:00 p.m.	Dinner

Tuesday, July 16, 2019 / Kellogg Global Hub

Time	Event
8:30 a.m. – 9:00 a.m.	Breakfast
9:00 a.m. – 10:30 a.m.	Tat Chan Professor of Marketing Washington University Olin Business School Demand Models II
10:30 a.m. – 10:45 a.m.	Break
10:45 a.m. – 11:45 a.m.	Michaela Draganska Associate Professor - Marketing Drexel University Lebow College of Business Understanding the Data Generating Process
11:45 a.m. – 1:00 p.m.	Lunch
1:00 p.m. – 2:30 p.m.	Paul Ellickson Professor of Economics and Marketing University of Rochester Simon Business School Single-Agent Dynamics I
2:30 p.m. – 3:00 p.m.	Break
3:00 p.m. – 4:30 p.m.	Paul Ellickson Professor of Economics and Marketing University of Rochester Simon Business School Single-Agent Dynamics II
4:30 p.m. – 6:00 p.m.	Free time
6:00 p.m.	Dinner / Outside on the Terrace (weather-permitting)

Wednesday, July 17, 2019 / Allen Center

Time	Event
8:00 a.m. – 8:30 a.m.	Breakfast
8:30 a.m. – 9:30 a.m.	Peter Rossi James A. Collins Chair in Management Distinguished Professor of Marketing, Economics and Statistics UCLA Anderson School of Management Finding Exogenous Variation in Observational Data I
9:30 a.m. – 9:45 a.m.	Break
9:45 a.m. – 10:45 a.m.	Peter Rossi James A. Collins Chair in Management Distinguished Professor of Marketing, Economics and Statistics UCLA Anderson School of Management Finding Exogenous Variation in Observational Data II
10:45 a.m. – 11:00 a.m.	Break
11:00 a.m. - 12:00 p.m.	Brett Gordon Associate Professor of Marketing Northwestern University Kellogg School of Management Machine Learning Methods in Marketing I
12:00 p.m. – 1:00 p.m.	Lunch
1:00 p.m. – 2:30 p.m.	Brett Gordon Associate Professor of Marketing Northwestern University Kellogg School of Management Machine Learning Methods in Marketing II
2:30 p.m. – 2:45 p.m.	Break
2:45 p.m. – 3:45 p.m.	Panel Discussion with Junior Faculty – “What I Wish I Had Known as a 3rd/4th Year Ph.D. Student.” Sarah Moshary Assistant Professor of Marketing and Robert King Steel Faculty Fellow University of Chicago Booth School of Business Andrey Simonov Assistant Professor of Marketing, Economics and Statistics Columbia Business School Anna Tuchman Assistant Professor of Marketing Northwestern University Kellogg School of Management
3:45 p.m. – 4:00 p.m.	Concluding Remarks

Organizing Committee

Logistics

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Getting Here & Parking

Air
Major airlines fly into both O’Hare International Airport and Midway International Airport. O’Hare Airport is approximately 45 minutes from Kellogg and Midway Airport is approximately 60 minutes from Kellogg, but you may want to allow more time for traffic.

Taxi
Taxi service from both airports can be arranged in advance of your visit for a reduced fare. Pre-arranged rides start at approximately $35 from O’Hare and $50 from Midway. For up-to-date fare information, please contact a taxi service directly.

Northshore Cab Company: 847.864.7500
American Taxi: 847.255.9600
Uber
Lyft

Parking
Upon arriving, park at North Campus Parking Garage (2311 North Campus Drive.) After parking, proceed to the elevator nearest stairwell A or B (south side of the garage) to the first floor. Exit the garage and cross Campus Drive: take the sidewalk to the left (east) of the Searle Building. Continue south, following the signs to the Kellogg Global Hub on the east (left) side of the walkway (Map below). Before leaving the Global Hub, make sure to ask the front desk staff for a validated parking ticket to exit the garage

Where to Stay

Holiday Inn Chicago North-Evanston
A reservation block has been made at the Holiday Inn Chicago North-Evanston. Once you have registered for the conference, please click this link to reserve your hotel room or call 847.491.6400. Please identify yourself as part of the NU Quantitative Marketing and Econometrics Conference if booking by phone or use the code NUW if booking online. The cut off date for this block of rooms is Friday, June 14, 2019.

Hilton Orrington/Evanston
A reservation block has been made at the Hilton Orrington/Evanston. Once you have registered for the conference, please click this link to reserve your hotel room or call 847.866.8700. Please identify yourself as an attendee of the Quantitative Marketing & Statistical Econometrics Workshop room block when making their reservation via telephone or use code (QMS) in the box marked "Group/Convention Code." The cutoff date is on Wednesday, June 19, 2019.

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July 15-17, 2019

Application Procedure:

Co-Organized by:

Speakers

Tat Y. Chan

Michaela Draganska

Paul B. Ellickson

Brett Gordon

Sarah Moshary

Peter Rossi

Andrey Simonov

Raphael Thomadsen

Anna Tuchman

Catherine Tucker

Frank A. Wolak