Join us for a closed-door forum of candor and connection among C-suite leaders and board members, along with the Kellogg School of Management, Egon Zehnder and McKinsey.

Click here to express your interest in attending

Why “The Big Ask”

Because the marketing landscape has never moved faster — and neither has the scrutiny.

From redefining the role of the CMO to staying relevant in an AI-driven era, to deciding whether the circuit is still worth it —The Big Ask puts real leaders in the spotlight to explore the value, pressure, and purpose of modern marketing leadership.

This isn’t about best practices. It’s about the realities behind the title. 

Join us in the room as we explore these questions - and more:

What’s the value of the circuit?

• The unspoken debate: visibility vs. credibility. When is the next award, panel, or headline worth it — and when is it a distraction?

How do we build undeniable relevance?

• From AI to Gen Z CMOs, how do seasoned marketers stay indispensable?

What question am I avoiding right now?

• A raw, unscripted discussion that cuts through the polish to get to the truth

Interested in speaking or becoming an event sponsor? Email: kmls@kellogg.northwestern.edu