Join us for a closed-door forum of candor and connection among C-suite leaders and board members, along with the Kellogg School of Management, Egon Zehnder and McKinsey.

View the current agenda here. 

Click here to express your interest in attending.

Why “The Big Ask”

Because the marketing landscape has never moved faster — and neither has the scrutiny.

From redefining the role of the CMO to staying relevant in an AI-driven era, to deciding whether the circuit is still worth it —The Big Ask puts real leaders in the spotlight to explore the value, pressure, and purpose of modern marketing leadership.

This isn’t about best practices. It’s about the realities behind the title.