Kellogg on Designing Studies for Research Progress and Application
Kellogg is pleased to host “Kellogg on Designing Studies for Research Progress and Application.” This conference convenes Kellogg faculty, former Kellogg faculty, Kellogg PhD alumni, and doctoral students to discuss new ideas regarding intellectual and theoretical contributions to behavioral research. The conference is also an opportunity to recognize and celebrate the contributions made by Bobby J. Calder, Brian Sternthal, and Alice M. Tybout to the Kellogg Marketing Department and to the field of consumer behavior.
The conference will be held virtually on Thursday June 25, 2020 and Friday June 26, 2020. For more agenda details, please click below.
June 25-26, 2020
This conference will be held virtually over two days.
Contact
Please contact the conferences team with any questions.
Agenda
All times are listed in Central Time.
Thursday, June 25, 2020
| Time | Event |
|---|---|
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9:00 a.m. - 9:05 a.m.
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Introductions
|
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9:05 a.m. - 9:25 a.m.
|
How to tame a construct? Show it, Flip it, Kill it!
Prashant Malaviya Associate Professor of Marketing, Senior Associate Dean of MBA Programs Georgetown University |
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9:25 a.m. - 9:35 a.m.
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Break
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9:35 a.m. - 9:55 a.m.
|
Transformative Consumer Research
Laura Peracchio Judith H. and Gale E. Klappa Endowed Professor, Marketing Lubar School of Business, University of Wisconsin, Milwaukee Caitlin Butler Chief Strategy Officer Mural Arts Philadelphia |
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9:55 a.m. - 10:05 a.m.
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Break
|
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10:05 a.m. - 10:25 a.m.
|
Is it Theoretical Enough? Building the Bridge from Effect to Theory
Mathew Isaac Associate Professor of Marketing Albers School of Business and Economics,Seattle University |
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10:25 a.m. - 11:00 a.m.
|
Conference Chat
Those who wish to participate in this chat will be organized in small Zoom groups to talk informally with fellow conference attendees. Closer to the conference date, registrants will be asked about whether or not they want to participate. |
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11:00 a.m. - 11:20 a.m.
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The Positive Relationship Between Theory Application And Theory Development
Punam Keller Deputy Dean, Charles Henry Jones Third Century Professor of Management Tuck School of Business, Dartmouth College |
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11:20 a.m. - 11:30 a.m.
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Break
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11:30 a.m. - 12:15 p.m.
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Distinguishing Constructs from Variables in Designing Research
Bobby Calder Professor Emeritus of Marketing, Director of the Center for Cultural Marketing Kellogg School of Management at Northwestern University Brian Sternthal Professor Emeritus of Marketing Kellogg School of Management at Northwestern University Alice Tybout Professor Emeritus of Marketing Kellogg School of Management at Northwestern University |
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12:15 p.m. - 12:25 p.m.
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Break
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12:25 p.m. - 1:15 p.m.
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Distinguishing Constructs from Variables in Designing Research: Commentary
Ann McGill Sears Roebuck Professor of General Management, Marketing and Behavioral Science The University of Chicago Booth School of Business Andrea Bonezzi Associate Professor of Marketing New York University Stern School of Business Ulf Bockenholt John D. Gray Professor of Marketing Kellogg School of Management at Northwestern University Echo Wen Wan Professor of Marketing, Associate Director, Contemporary Marketing Centre The University of Hong Kong Derek Rucker Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing, Professor of Marketing, Co-chair of Faculty Research Kellogg School of Management at Northwestern University |
Friday, June 26, 2020
| Time | Event |
|---|---|
|
9:00 a.m. - 9:05 a.m.
|
Welcome & Introduction
|
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9:05 a.m. - 9:35 a.m.
|
Recognitions
Alice Wang Professor of Marketing Tippie College of Business, University of Iowa Joan Meyers-Levy Professor Emeritus Marketing Carlson School of Management, University of Minnesota Michelle Roehm Vice Dean, Peter C. Brockway Chair of Strategic Management, Professor of Marketing Wake Forest University School of Business |
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9:35 a.m. - 9:45 a.m.
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Break & Introducing Workshops
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9:45 a.m. - 10:30 a.m.
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Research Workshop A
Doctoral students will meet with small groups of faculty members to discuss early stage research ideas. If you do not want to participate, please email Kent Grayson (k-grayson@kellogg.northwestern.edu) |
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10:30 a.m. - 11:05 a.m.
|
Conference Chat
Those who wish to participate in this chat will be organized in small Zoom groups to talk informally with fellow conference attendees. Closer to the conference date, registrants will be asked about whether or not they want to participate. |
|
11:05 a.m. - 11:50 a.m.
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Research Workshop B
Doctoral students will meet with small groups of faculty members to discuss early stage research ideas. If you do not want to participate, please email Kent Grayson (k-grayson@kellogg.northwestern.edu) |
|
11:50 a.m. - 12:00 p.m.
|
Break
|
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12:00 p.m. - 12:20 p.m.
|
Designing Studies for Research: A Few Lessons Learned
Angela Lee
Mechthild Esser Nemmers Professor of MarketingKellogg School of Management at Northwestern University |
Celebrated Faculty
Bobby J. Calder
Bobby J. Calder is the Kellstadt Professor Emeritus of Marketing and Professor of Journalism in the Medill School of Journalism. He is a graduate of the University of North Carolina at Chapel Hill and joined the Marketing Department at Northwestern in 1975. Previously he has taught at the Wharton School, University of Pennsylvania, and the University of Illinois and has been a consultant with Booz Allen and Hamilton. Presently, he serves as Chair of the ISO International Committee on Brand Evaluation. He has formally served as Director of the joint Kellogg and McCormick School of Engineering MMM Program, and Chair of the Marketing Department. His work is primarily in the areas of brand strategy, media and marketing, the psychology of consumer behavior, and research methodology and philosophy. He has published over 100 scholarly articles. His most recent books are Kellogg on Integrated Marketing (Wiley, 2003), Kellogg on Advertising and Media (2008), and the forthcoming Brands: An Integrated Finance and Marketing Perspective. He has been a consultant to many companies as well as government and not-for-profit organizations.
Brian Sternthal
Brian Sternthal became Professor Emeritus of Marketing in 2018. He graduated from the Ohio State University and joined the Department of Marketing in 1972, where he held the Mondelez International Professorship in Marketing. His research focuses on understanding how people process the information presented in persuasive messages, and the consequences of this processing for brand judgments. He applies this understanding to the development of effective advertising strategies. He also investigates the strategies consumers use to self-regulate their behavior and how they might modify these strategies to enhance the attainment of their goals. His methodological interest centers on designing rigorous experiments to represent theory in data and using data in advancing theory. Professor Sternthal has published widely in marketing journals, is past editor of the Journal of Consumer Research, and a Fellow of the Association for Consumer Research.
Alice M. Tybout
Alice M. Tybout became Professor Emeritus of Marketing in 2019. She completed her PhD in Marketing at Northwestern and joined the department as a faculty member in 1975. At the time of retirement she was the Harold T. Martin Professor of Marketing. Her research focuses on how individuals process, organize, and utilize information to make judgments and choices. Her most recent writings address these issues in the context of scandal management. She also has written on methodological and philosophical issues related to experimental design and research progress with her Kellogg colleagues. Professor Tybout has published in a wide range of scholarly journals, and has co-edited four books related to marketing and branding. She is a past president and a Fellow of the Association for Consumer Research.