A CMO’s Guide to AI

Consumer finance and new technologies: research and practice

Kellogg School of Management in partnership with IBM Watson Marketing is pleased to co-host "A CMO’s Guide to Leveraging Artificial Intelligence (AI)." Leveraging AI to create organizational value in marketing does not solely reside with data science specialists. Rather, it’s the responsibility of marketing leadership to recognize opportunity and direct AI-driven approaches to achieve competitive advantage.

Developed for CMOs and senior marketing executives, the conference is an opportunity to engage with peers across industries, to gain insights from Northwestern's marketing and science faculty, hear use cases from industry leaders, and get an inside view of IBM’s perspective on AI in practice.

This is a senior-executive event with no registration fee. Attendance is limited to ensure an elevated peer group, high-quality dialogue, and authentic connections with fellow participants.

In advance of the conference, we also request you share input on what key question you would like answered via this link.





April 22-23, 2019


Contact
Questions? Please email us.

Kellogg School of Management
Conferences Team
Email

In Partnership With

IBM Watson Marketing

Agenda

Monday, April 22, 2019

Time Event
6:00 p.m. – 8:00 p.m.
Evening Reception
7:15 p.m. – 7:30 p.m.
Opening Remarks
Jim Lecinski / Associate Professor of Marketing, Medill School of Journalism, Media, Integrated Marketing Communications; Clinical Associate Professor of Marketing (Courtesy), Kellogg School of Management

Tuesday, April 23, 2019

Time Event
8:00 a.m. – 9:00 a.m.
Registration and Breakfast
9:00 a.m. – 9:10 a.m.
Opening Welcome
Jim Lecinski / Associate Professor of Marketing, Medill School of Journalism, Media, Integrated Marketing Communications; Clinical Associate Professor of Marketing (Courtesy), Kellogg School of Management
9:10 a.m. – 9:45 a.m.
Presentation #1
Kris Hammond / Bill and Cathy Osborn Professor of Computer Science, McCormick School of Engineering; Chief Scientist and Co-Founder, Narrative Science
9:45 a.m. – 10:20 a.m.
Presentation #2
Inhi Cho Suh / General Manager, IBM Watson Customer Engagement, IBM
10:20 a.m. – 10:40 a.m.
Morning Break
10:40 a.m. – 11:15 a.m.
Presentation #3
Florian Zettelmeyer / Nancy L. Ertle Professor of Marketing, Faculty Director, Program on Data Analytics at Kellogg, Chair of Marketing Department, Kellogg School of Management
11:15 a.m. – 11:50 a.m.
Marketer Panel
Moderator:
Jim Lecinski / Associate Professor of Marketing, Medill School of Journalism, Media, Integrated Marketing Communications; Clinical Associate Professor of Marketing (Courtesy), Kellogg School of Management

Panel:
Andrew Miller / Vice President, Global Marketing & Communications, Aon
Carrie Bienkowski / Chief Marketing Officer, Peapod
Marisol Angelini / Board Director, C-Suite Advisor
12:00 p.m. – 1:00 p.m.
Lunch

1:05 p.m. – 1:30 p.m.
Lightening Talk #1
Bill Ammerman / author "Marketing in the Age of ML"
1:30 p.m. – 1:55 p.m.
Lightening Talk #2
Prama Bhatt / SVP Digital & eCommerce, Ulta Beauty
1:55 p.m. – 2:20 p.m.
Lightening Talk #3
Brian Uzzi / Richard L. Thomas Professor of Leadership and Organizational Change; Faculty Director, Kellogg Architectures of Collaboration Initiative; Kellogg School of Management
2:20 p.m. – 2:40 p.m.
Afternoon Break
2:40 p.m. – 3:05 p.m.
Lightening Talk #4
Dave Edington / Watson, Marketing & CX SME, Financial Services, IBM
Catrina Boisson / Marketing & Customer Experience SME, Watson Customer Engagement, IBM
3:10 p.m. – 3:45 p.m.
Presentation #4
Wes Nichols / Former Co-Founder, CEO, MarketShare
3:45 p.m. – 3:55 p.m.
Closing Wrap-up
Eric Leininger, Clinical Professor of Executive Education
4:00 p.m. – 5:00 p.m.
Reception
mosaic bar

Logistics

Parking

Click here for directions to the Kellogg Global Hub. Valet parking will be available at the front entrance of the Global Hub. If you would like to self park, upon arriving, complimentary valet parking will be provided.

Where to Stay

Hyatt House
1515 Chicago Ave
Evanston, IL 60201
847.864.2300