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For decades, the Marketing Department has been the recognized leader in the discipline.

Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.

Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders.

Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.

Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.

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Recent research


Type/DateTitle/Author
Journal Article
Forthcoming
Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation
Journal of Marketing
Journal Article
2025
The Role of Interdependent Self-Construal in Mitigating the Effect of Conspiratorial Beliefs on Vaccine and Booster Acceptance
British Journal of Social Psychology
Angela Y. Lee, Cynthia Wang, Yingli Deng, Gloria Cheng, Jennifer Whitson, Benjamin Dow
Journal Article
Forthcoming
Giving Time or Money: Which Altruism Feels More Effective?
Marketing Letters
Rima Toure-Tillery, Samantha Kassirer
Working Paper
2025
Is This How You See Me? When Personalized Ads Reduce Self-Esteem and Brand Attitude
Jessie Jia, Rima Toure-Tillery
Book
2024
The Vulnerable Consumer
illustration of person rowing on anthropomorphic exercise machine
Need some extra motivation to reach your fitness goals? Anthropomorphizing objects can help, new research shows. 
5 minute read
illustration of person in office wearing oversized bowtie to satirize fellow employee, who looks on from around a wall.
Quite the opposite, in fact, even if it comes in the form of humorous memes, videos, or headlines. 
8 minute read
Advertisement for shampoo showing a hair salon with people in chairs and hair stylists
When an ad features people of different ages, races, genders, or nationalities, consumers believe the brand offers greater variety and is more creative. 
6 minute read
An executive decides if she is lonely at the top.
“When people don’t know who they are, they think their moral actions don’t really reflect who they are.” 
6 minute read
a baker makes a flamingo-shaped cake while Etsy orders roll in on his phone
When products or services are also a labor of love, customers perceive them as more valuable—and are willing to pay more. 
6 minute read

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Our innovative portfolio of MBA programs helps our students find the ideal balance among professional, educational and personal goals. Wherever you are in your career – and your life – there’s a Kellogg MBA program that will help you grow professionally and personally.

Our Full-Time MBA Program develops leaders who can ignite and inspire lasting growth. There are several options to earn an MBA, and each provides an immersive experience that guarantees an unparalleled education taught by our world-renowned faculty and grounded in the Kellogg culture. Download the Full-Time Program brochure or view online.

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Kellogg Executive Education offers custom and open-enrollment courses to improve leadership, hone strategic and tactical skills, and develop cross-functional understanding of organizations. With Kellogg, you'll overcome new challenges in an ever-changing business environment; grow, scale and work effectively on a global platform; and build a common leadership culture.

The Russell Fellows Program at Kellogg equips students coming directly from undergraduate programs with broadly applicable business skills as they earn a Master in Management Studies (MiM). Building on a liberal arts education, the program positions students for success in a range of industries, functions and roles.

For over 80 years, Kellogg PhD graduates have gone on to influential positions in academia and business. Our doctoral students learn to think critically, identify opportunities for new frameworks and insights, and gain the technical expertise to turn those opportunities into published research.

Program

Northwestern University and the Kellogg School of Management have partnered to create the Certificate Program for Undergraduates, an elite, four-course academic program for undergraduate students that offers early exposure to and preparation for careers in consulting, financial services and other data-driven professions.

Contact us about Kellogg marketing department

Contact List
Kellogg School of Management
Kellogg Global Hub
2211 Campus Drive, Suite 5409
Evanston, IL 60208