Kellogg marketing department
For decades, the Marketing Department has been the recognized leader in the discipline.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
Featured faculty members
Recent research
Type/Date | Title/Author |
---|---|
Journal Article Forthcoming | Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation Journal of Marketing |
Journal Article 2025 | The Role of Interdependent Self-Construal in Mitigating the Effect of Conspiratorial Beliefs on Vaccine and Booster Acceptance British Journal of Social Psychology |
Journal Article Forthcoming | Giving Time or Money: Which Altruism Feels More Effective? Marketing Letters |
Working Paper 2025 | Is This How You See Me? When Personalized Ads Reduce Self-Esteem and Brand Attitude |
Book 2024 | The Vulnerable Consumer |
Find your fit
Our innovative portfolio of MBA programs helps our students find the ideal balance among professional, educational and personal goals. Wherever you are in your career – and your life – there’s a Kellogg MBA program that will help you grow professionally and personally.