© Nathan Mandell
Cyrus Freidheim, CEO and chairman of Chiquita, delivers
a conference keynote.
for innovation’ marks annual social change conference
annual Innovating Social Change (ISC) conference in May brought
together Kellogg School students, faculty, alumni and business
leaders to explore issues related to corporate social responsibility.
the Boundaries of Business” continued the strong tradition
established by previous student efforts and extended a dialogue
that bridged nonprofit and for-profit sectors to define some
of the best practices at work in the business world today.
Panel discussions and keynote speakers engaged participants
on such topics as multinationals and corporate responsibility,
creating effective global nonprofits and new models of philanthropy.
speakers included Wendy Kopp, president of Teach for America,
who created the blueprint for the national corps of teachers
from her dorm room at Princeton University, and Cyrus Freidheim
Jr., CEO and chairman of Chiquita Brands International.
offered some lessons on the relevance of good management to
realized that whether or not we fulfill our mission has everything
to do with becoming a very well-managed organization,”
discussed the often controversial history of Chiquita and
spoke frankly about the challenges faced by the company as
it sought to overcome a century-old image problem stemming
from its policies on labor rights, discrimination and environmental
Chiquita is much more transparent publicizing both its successes
and failures in its “responsibility reports” available
on the company Web site, Freidheim said.
Haider, director of the Kellogg
Center for Nonprofit Management, the event’s co-sponsor, “Our
students are interested in ‘what works’ regardless
of sector. This quest for innovative leaders and best practices
brought an extraordinary breadth of practitioner talent to
this year’s ISC event.”