Kellogg World Alumni Magazine, Summer 2003Kellogg School of Management
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  John Bachmann
© Nathan Mandell
John Bachmann '62
John Bachmann '62 awarded Kellogg leadership honor

John Bachmann delivered his keynote address May 6 at the inaugural Kellogg School Business Leadership Conference in the Donald P. Jacobs Center. Bachmann, managing partner of Edward Jones and a 1962 Kellogg graduate, was awarded the 2003 Kellogg Award for Distinguished Leadership.

The award was created by the Kellogg Business Leadership Club, a student-run organization, with the assistance and support of the Office of the Dean. The award reinforces the importance of leadership at the Kellogg School and it recognizes an individual who embodies the school's spirit and ideals.

During his address, Bachmann offered personal anecdotes, lessons and "defining moments" from his career, conveying leadership insights that he said were gained through many years of close observation of other executives. He noted the importance for him of Peter Drucker's theories of management, particularly with regard to designing models that are responsive to the modern knowledge worker's needs. Bachmann likened his role as a leader to that of an orchestra conductor trying to get the best performance out of a large and disparate group of people. "But as a conductor I have to remember that my instrument is a baton, and a baton alone makes no music," said Bachmann.

Bachmann also emphasized his view of the leader as a guardian. "As leader, I'm the keeper of the culture and values of an organization," he said.

Bachmann serves on the boards of several philanthropic, academic and civic organizations. Under his leadership, Edward Jones ranked No. 1 on Fortune magazine's annual list of the "100 Best Companies to Work for in America" for the second consecutive year in 2002. Fortune noted that 97 percent of the employees praised management's honesty.

©2002 Kellogg School of Management, Northwestern University