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Research Details

Mind Your Pricing Cues, Harvard Business Review

Abstract

For most items that they buy, consumers don't have an accurate sense of what the price should be. This article reviews several common pricing cues that retailers use - "sale" signs, prices that end in 9, signpost items, and price matching guarantees. The authors also offers some findings about how - and how well - these cues work.

Type

Article

Author(s)

Eric T. Anderson, Duncan Simester

Date Published

2003

Citations

Anderson, T. Eric, and Duncan Simester. 2003. Mind Your Pricing Cues. Harvard Business Review. 81(9): 96-103.

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