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Research Details
Investigating the Role of OWOM Content and Sender-Receiver Similarity in Social Learning
Type
Working Paper
Author(s)
Shyam Gopinath, Jeffrey D. Shulman, Yuxin Chen, Lakshman Krishnamurthi
Date Published
2021
Citations
Gopinath, Shyam, Jeffrey D. Shulman, Yuxin Chen, and Lakshman Krishnamurthi. 2021. Investigating the Role of OWOM Content and Sender-Receiver Similarity in Social Learning.
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