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Research Details

Investigating the Role of OWOM Content and Sender-Receiver Similarity in Social Learning

Type

Working Paper

Author(s)

Shyam Gopinath, Jeffrey D. Shulman, Yuxin Chen, Lakshman Krishnamurthi

Date Published

2021

Citations

Gopinath, Shyam, Jeffrey D. Shulman, Yuxin Chen, and Lakshman Krishnamurthi. 2021. Investigating the Role of OWOM Content and Sender-Receiver Similarity in Social Learning.

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