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Research Details
On Braggarts and Gossips: A Self Enhancement Account of Word-of-Mouth Generation and Transmission, Journal of Marketing Research
Type
Article
Author(s)
Matteo D, Andrea Bonezzi, Alessandro Peluso, Derek D. Rucker, Michele Costabile
Date Published
2012
Citations
D, Matteo, Andrea Bonezzi, Alessandro Peluso, Derek D. Rucker, and Michele Costabile. 2012. On Braggarts and Gossips: A Self Enhancement Account of Word-of-Mouth Generation and Transmission. Journal of Marketing Research. 49(4): 551-563.
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