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Research Details
Taking an Expanded View of Customers' Needs: Qualitative Research for Aiding Innovation, Marketing Research
Type
Article
Author(s)
Bobby Calder, Maria Flores, Charles Spinosa
Date Published
2000
Citations
Calder, Bobby, Maria Flores, and Charles Spinosa. 2000. Taking an Expanded View of Customers' Needs: Qualitative Research for Aiding Innovation. Marketing Research. 12(4): 4-11.
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