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Research Details

Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health Care System

Type

Book

Author(s)

Philip Kotler, Joel Shalowitz, Robert Stevens

Date Published

2008

Citations

Kotler, Philip, Joel Shalowitz, and Robert Stevens. 2008. Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health Care System. Indianapolis, IN: Jossey-Bass.

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