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Research Details

Understanding Consumer Sequential Search Behavior: The Implications of Search Engine Optimization for Consumer Welfare

Type

Working Paper

Author(s)

Yuxin Chen, Wenyu Dou, Liyuan Wei

Date Published

2011

Citations

Chen, Yuxin, Wenyu Dou, and Liyuan Wei. 2011. Understanding Consumer Sequential Search Behavior: The Implications of Search Engine Optimization for Consumer Welfare.

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