Take Action
Home | Faculty & Research Overview | Research
Research Details
Understanding Consumer Sequential Search Behavior: The Implications of Search Engine Optimization for Consumer Welfare
Type
Working Paper
Author(s)
Yuxin Chen, Wenyu Dou, Liyuan Wei
Date Published
2011
Citations
Chen, Yuxin, Wenyu Dou, and Liyuan Wei. 2011. Understanding Consumer Sequential Search Behavior: The Implications of Search Engine Optimization for Consumer Welfare.
KELLOGG INSIGHT
Explore leading research and ideas
Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more
COURSE CATALOG
Review Courses & Schedules
Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE
DEGREE PROGRAMS
Discover the path to your goals
Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more