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Research Details
Distinct Threats, Common Remedies: How Consumers Cope with Psychological Threat, Journal of Consumer Psychology
Type
Article
Author(s)
DaHee Han, Adam Duhachek, Derek D. Rucker
Date Published
2015
Citations
Han, DaHee, Adam Duhachek, and Derek D. Rucker. 2015. Distinct Threats, Common Remedies: How Consumers Cope with Psychological Threat. Journal of Consumer Psychology. in press
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