Journal Article

Inferring latent brand dependencies

Journal of Marketing Research
Author(s)

Ulf Bockenholt

William Dillon

Date Published: 2000
Citations: Bockenholt, Ulf, William Dillon. 2000. Inferring latent brand dependencies. Journal of Marketing Research. 72-87.
Print

Get to know more about our programs and community.

ATTEND AN EVENT