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Research Details
According to Kotler: The World's Foremost Authority on Marketing Answers All Your Questions
Abstract
This book contains hundreds of questions about marketing that have been asked to Professor Philip Kotler and his answers.
Type
Book
Author(s)
Date Published
2005
Citations
Kotler, Philip. 2005. According to Kotler: The World's Foremost Authority on Marketing Answers All Your Questions.
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