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Research Details
The Gap between the Vision of Marketing and the Reality, MIT Sloan Management Review
Type
Article
Author(s)
Philip Kotler, Bobby Calder, Edward Malthouse, Peter Korsten
Date Published
2012
Citations
Kotler, Philip, Bobby Calder, Edward Malthouse, and Peter Korsten. 2012. The Gap between the Vision of Marketing and the Reality. MIT Sloan Management Review. 54: 13-14.
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