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Research Details

The Gap between the Vision of Marketing and the Reality, MIT Sloan Management Review

Type

Article

Author(s)

Philip Kotler, Bobby Calder, Edward Malthouse, Peter Korsten

Date Published

2012

Citations

Kotler, Philip, Bobby Calder, Edward Malthouse, and Peter Korsten. 2012. The Gap between the Vision of Marketing and the Reality. MIT Sloan Management Review. 54: 13-14.

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