Journal Article

The Gap between the Vision of Marketing and the Reality

MIT Sloan Management Review
Author(s)

Philip Kotler

Bobby Calder

Edward Malthouse

Peter Korsten

Date Published: 2012
Citations: Kotler, Philip, Bobby Calder, Edward Malthouse, Peter Korsten. 2012. The Gap between the Vision of Marketing and the Reality. MIT Sloan Management Review. 13-14.