Journal Article
The Gap between the Vision of Marketing and the Reality
MIT Sloan Management Review
Author(s)
Philip Kotler
Bobby Calder
Edward Malthouse
Peter Korsten
Date Published:
2012
Citations:
Kotler, Philip
,
Bobby Calder
, Edward Malthouse, Peter Korsten. 2012. The Gap between the Vision of Marketing and the Reality.
MIT Sloan Management Review
. 13-14.