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Research Details

Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues, Journal of Marketing Research

Type

Article

Author(s)

Alexander Chernev, David Gal

Date Published

2010

Citations

Chernev, Alexander, and David Gal. 2010. Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues. Journal of Marketing Research. 47(4): 738-47.

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