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Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues, Journal of Marketing Research
Alexander Chernev, David Gal
Chernev, Alexander, and David Gal. 2010. Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues. Journal of Marketing Research. 47(4): 738-47.
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