Take Action

Home | Faculty & Research Overview | Research

Research Details

Measuring response styles in Likert items

Abstract

The recently proposed class of item response tree models provides a flexible framework for modeling multiple response processes. This feature is particularly attractive for understanding how response styles may affect answers to attitudinal questions. Facilitating the disassociation of response styles and attitudinal traits, item response tree models can provide powerful process tests of how different response formats may affect the measurement of substantive traits. In an empirical study, 3 response formats were used to measure the 2-dimensional Personal Need for Structure traits. Different item response tree models are proposed to capture the response styles for each of the response formats. These models show that the response formats give rise to similar trait measures but different response-style effects

Type

Article

Author(s)

Ulf Bockenholt

Date Published

2017

Citations

Bockenholt, Ulf. 2017. Measuring response styles in Likert items.(1): 69-83.

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more

COURSE CATALOG

Review Courses & Schedules

Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE

DEGREE PROGRAMS

Discover the path to your goals

Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more