Take Action
Home | Faculty & Research Overview | Research
Research Details
Integrated Marketing Communications: Optimal Combinations of Private and Public Media, Marketing Health Services
Type
Article
Author(s)
Dawn Iacobucci, Bobby Calder, Edward Malthouse, Adam Duhachek
Date Published
2002
Citations
Iacobucci, Dawn, Bobby Calder, Edward Malthouse, and Adam Duhachek. 2002. Integrated Marketing Communications: Optimal Combinations of Private and Public Media. Marketing Health Services. 22(2)
KELLOGG INSIGHT
Explore leading research and ideas
Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more
COURSE CATALOG
Review Courses & Schedules
Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE
DEGREE PROGRAMS
Discover the path to your goals
Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more