Journal Article

Integrated Marketing Communications: Optimal Combinations of Private and Public Media

Marketing Health Services
Author(s)

Dawn Iacobucci

Bobby Calder

Edward Malthouse

Adam Duhachek

Date Published: 2002
Citations: Iacobucci, Dawn, Bobby Calder, Edward Malthouse, Adam Duhachek. 2002. Integrated Marketing Communications: Optimal Combinations of Private and Public Media. Marketing Health Services. (2)