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Accounting Profits versus Marketing Profits: A Relevant Metric for Category Management, Marketing Science
Yuxin Chen, James D. Hess, Ronald T. Wilcox, Z.John Zhang
Chen, Yuxin, James D. Hess, Ronald T. Wilcox, and Z.John Zhang. 1999. Accounting Profits versus Marketing Profits: A Relevant Metric for Category Management. Marketing Science. 18(3): 208-229.
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