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Research Details

The Elaboration Likelihood Model of Persuasion

Type

Book Chapter

Author(s)

Richard E. Petty, Derek D. Rucker, George Y Bizer, John Cacioppo

Date Published

2003

Citations

Petty, E. Richard, Derek D. Rucker, George Y Bizer, and John Cacioppo. 2003. The Elaboration Likelihood Model of Persuasion.

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