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On the Dangers of Pulling a Fast One: The Effects of Advertisement Disclaimer Speed on Purchase Intention, Journal of Consumer Research
K. C. Herbst, Eli J. Finkel, D Allan, G. M. Fitzsimons
Herbst, K. C., Eli J. Finkel, D Allan, and G. M. Fitzsimons. 2012. On the Dangers of Pulling a Fast One: The Effects of Advertisement Disclaimer Speed on Purchase Intention. Journal of Consumer Research. 38: 909-919.LINK
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