Home | Faculty & Research Overview | Research
Why is the Trivial Important? A Reasons-Based Account for the Effects of Trivial Attributes on Choice, Journal of Consumer Research
Christina Brown, Gregory Carpenter
Brown, Christina, and Gregory Carpenter. 2000. Why is the Trivial Important? A Reasons-Based Account for the Effects of Trivial Attributes on Choice. Journal of Consumer Research. 26(4): 372-385.
Explore leading research and ideas
Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
Review Courses & Schedules
Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
Discover the path to your goals
Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.