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Research Details
Why is the Trivial Important? A Reasons-Based Account for the Effects of Trivial Attributes on Choice, Journal of Consumer Research
Type
Article
Author(s)
Christina Brown, Gregory Carpenter
Date Published
2000
Citations
Brown, Christina, and Gregory Carpenter. 2000. Why is the Trivial Important? A Reasons-Based Account for the Effects of Trivial Attributes on Choice. Journal of Consumer Research. 26(4): 372-385.
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