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Research Details

Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion, Journal of Marketing Research

Type

Article

Author(s)

Chethana Achar, Lea Dunn, Nidhi Agrawal

Date Published

2022

Citations

Achar, Chethana, Lea Dunn, and Nidhi Agrawal. 2022. Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion. Journal of Marketing Research.

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