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Research Details
Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion, Journal of Marketing Research
Type
Article
Author(s)
Chethana Achar, Lea Dunn, Nidhi Agrawal
Date Published
2022
Citations
Achar, Chethana, Lea Dunn, and Nidhi Agrawal. 2022. Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion. Journal of Marketing Research.
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