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Research Details

LONG WHITE PAPER: A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook

Type

Working Paper

Author(s)

Florian Zettelmeyer

Date Published

2016

Citations

Zettelmeyer, Florian. 2016. LONG WHITE PAPER: A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook.

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