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Home | Faculty & Research Overview | Research

Research Details

Relationships in Business Markets: Exchange Episodes, Value Creation, and Their Empirical Assessment, Journal of the Academy of Marketing Science

Type

Article

Author(s)

Date Published

1995

Citations

Anderson, James. 1995. Relationships in Business Markets: Exchange Episodes, Value Creation, and Their Empirical Assessment. Journal of the Academy of Marketing Science. 23(4): 347-351.

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