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Home | Faculty & Research Overview | Research

Research Details

The Bright Side of Depletion: Self Protective Impulse Takes Over when Danger Looms, Journal of Consumer Research

Type

Article

Author(s)

Monika Lisjak, Angela Y. Lee

Date Published

2014

Citations

Lisjak, Monika, and Angela Y. Lee. 2014. The Bright Side of Depletion: Self Protective Impulse Takes Over when Danger Looms. Journal of Consumer Research. 41(1): 55-70.

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