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Research Details
The Bright Side of Depletion: Self Protective Impulse Takes Over when Danger Looms, Journal of Consumer Research
Type
Article
Author(s)
Monika Lisjak, Angela Y. Lee
Date Published
2014
Citations
Lisjak, Monika, and Angela Y. Lee. 2014. The Bright Side of Depletion: Self Protective Impulse Takes Over when Danger Looms. Journal of Consumer Research. 41(1): 55-70.
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