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Research Details
Marketing for Competitiveness: Asia to the World. Into Digital Consumers
Type
Book
Author(s)
Philip Kotler, Hermawan Kartajaya, HooiDen Hua
Date Published
2017
Citations
Kotler, Philip, Hermawan Kartajaya, and HooiDen Hua. 2017. Marketing for Competitiveness: Asia to the World. Into Digital Consumers.
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